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How online search behavior is influenced user-generated content on review websites and hotel interactive websites
Herrero, Ángel; San Martín, Héctor; Hernández, José M. - In: International journal of contemporary hospitality management 27 (2015) 7, pp. 1573-1597
Persistent link: https://www.econbiz.de/10011476110
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An empirical research of the factors affecting users to follow companies' microblogs
Zhang, Kem Z. K.; Zhao, Sesia J.; Zhang, Hong; Lee, … - In: International journal of networking and virtual … 14 (2014) 1/2, pp. 129-145
Persistent link: https://www.econbiz.de/10011282018
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Campaign participation, spreading electronic word of mouth, purchase : how to optimise corporate social responsibility, CSR, effectiveness via social media?
Bialkova, Svetlana; Paske, Stephanie te - In: European journal of management and business economics : … 30 (2021) 1, pp. 108-126
of communication. Message credibility and CSR motives credibility perception further modulated consumers response …
Persistent link: https://www.econbiz.de/10012822066
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The role of social platforms in establishing brand awareness for B2C e-commerce : empirical study
Al-Dwairi, Radwan Moh'd; Harb, Yousra; Shehabat, Issa - In: International journal of business information systems : … 33 (2020) 4, pp. 488-504
Persistent link: https://www.econbiz.de/10012199474
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Virtual communities : the impact of a commercial orientation on the attitudes towards virtual communities
Lee, Min-young; Atkins, Kelly Green; Kim, Youn-kyung - In: International journal of electronic marketing and … 2 (2008/09) 3, pp. 220-238
Persistent link: https://www.econbiz.de/10003801514
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Source, message and medium? : the role of personal values in forming credibility perceptions of non-sponsored product review videos
Alsaeed, Ghadeer R.; Keeling, Kathleen Anne; … - In: European journal of marketing 57 (2023) 5, pp. 1272-1297
Persistent link: https://www.econbiz.de/10014252281
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How credibility affects eWOM reading : the influences of expertise, trustworthiness, and similarity on utilitarian and social functions
Reichelt, Jonas; Sievert, Jens; Jacob, Frank - In: Journal of marketing communications 20 (2014) 1/2, pp. 65-81
Persistent link: https://www.econbiz.de/10010243430
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Campaign participation, spreading electronic word of mouth, purchase: How to optimise corporate social responsibility, CSR, effectiveness via social media?
Bialkova, Svetlana; te Paske, Stephanie - In: European Journal of Management and Business Economics … 30 (2021) 1, pp. 108-126
of communication. Message credibility and CSR motives credibility perception further modulated consumers response …
Persistent link: https://www.econbiz.de/10013193249
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Hedonic consumption in virtual reality
Ben-Ur, Joseph; Mai, Enping; Yang, Jun - In: Journal of internet commerce 14 (2015) 3, pp. 406-423
Persistent link: https://www.econbiz.de/10011432439
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Impact of machine and interpersonal virtual experience combinations on sense of virtual community : the moderating roles of optimum stimulation level and motives for reading custom...
Keng, Ching-Jui; Pao, Chien-Hua; Ting, Hui-Ying; Chang, … - In: Journal of electronic commerce research : JECR 16 (2015) 1, pp. 34-55
Persistent link: https://www.econbiz.de/10010526394