Purpose – The purpose of this paper is to examine the subculture of Southern Mardi Gras society in coastal Mississippi and Alabama. Design/methodology/approach – Participant observation was used to explore the subculture as well as depth interviews with 42 informants who participated in...

This study explores the meaning of luxury brands through the use of visual narrative art created from studying consumer blog entries. The article describes visual narrative art as a qualitative research tool. Mapping contexts and stories that blog entries describe reveals the nature of the...

Purpose – The purpose of this paper is to examine the impact of consumer sociability and service provider perceived expertise on service relationship success. Design/methodology/approach – A sample of 281 consumers in the USA, randomly selected with the assistance of a commercial list...