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Modelos analíticos de la difusión de innovaciones
Polo-Redondo, Yolanda - In: Cuadernos aragoneses de economía 10 (1986), pp. 35-45
Persistent link: https://www.econbiz.de/10001042528
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Market structure and the adoption of innovations : the case of the Spanish banking sector
Espitia-Escuer, Manuel Antonio - In: Economics of innovation and new technology 1 (1991) 4, pp. 295-307
Persistent link: https://www.econbiz.de/10001118743
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Short-term and long-term effects of touchpoints on customer perceptions
Cambra-Fierro, Jesús; Polo-Redondo, Yolanda; Trifu, Andreea - In: Journal of retailing and consumer services 61 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012581871
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Functional barriers to the adoption of electronic banking : the moderating effect of gender
Borraz-Mora, Javier; Bordonaba-Juste, Victoria; … - In: Revista de economía aplicada : REA 25 (2017) 75, pp. 87-107
Persistent link: https://www.econbiz.de/10012269628
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El cliente omnicanal en banca electrónica : un análisis del mercado español
Borraz Mora, Javier; Bordonaba Juste, Victoria; … - In: Información comercial española : ICE : revista de … 891 (2016), pp. 181-197
Persistent link: https://www.econbiz.de/10011647587
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Does the nature of the interaction matter? : understanding customer channel choice for purchases and communications
Polo-Redondo, Yolanda; Sesé, F. Javier - In: Journal of service research : JSR 19 (2016) 3, pp. 276-290
Persistent link: https://www.econbiz.de/10011665396
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Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew; Kumar, V.; Polo-Redondo, Yolanda; … - In: Journal of the Academy of Marketing Science 46 (2018) 5, pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
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Can social support alleviate stress while shopping in crowded retail environments?
Lucia-Palacios, Laura; Pérez-López, Raúl; … - In: Journal of business research : JBR 90 (2018), pp. 141-150
Persistent link: https://www.econbiz.de/10011882006
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How situational circumstances modify the effects of frontline employees' competences on customer satisfaction with the store
Lucia-Palacios, Laura; Pérez-López, Raúl; … - In: Journal of retailing and consumer services 52 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012132197
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Atmospheric excitement, customers’ moods and gender : a study of young shoppers
Lucia-Palacios, L.; Pérez-López, Raúl; Polo-Redondo, … - In: Journal of strategic marketing 26 (2018) 8, pp. 649-664
Persistent link: https://www.econbiz.de/10011978573