Showing 1 - 10 of 2,690
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Journal of Consumer Marketing, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455105
Purpose – The purpose of the article is to investigate relationship quality in retail relationships as influenced by its antecedents (loyalty programme quality and personal interaction quality) and resulting in customer loyalty to the retailer. The focus is on loyalty programme members'...
Persistent link: https://www.econbiz.de/10014722682
Purpose – The purpose of this paper is to report a case study analysis of the major retail loyalty scheme, Tesco Clubcard, with a view to exploring how loyalty schemes can be used to add brand value. Design/methodology/approach – The paper provides a literature review that establishes the...
Persistent link: https://www.econbiz.de/10014848621
Purpose – This paper sets out to determine the benefits offered to customers and activities taken by retailers, whether or not they have formal customer loyalty programs, whether there are differences in the benefits/activities of retailers with and without formal loyalty programs and finally,...
Persistent link: https://www.econbiz.de/10014803345
Examines unit pricing of grocery products, a recent business response to the forces of consumerism in the USA, and its effects on the consumer, the retailer and the manufacturer. States that, as a pricing device, unit pricing is not entirely new, as products such as meats, dairy products and...
Persistent link: https://www.econbiz.de/10014725301
Investigates pricing behaviour in the retail grocery industry, analysing pricing at the micro level of a London submarket. Looks at the extent and effect of recommended resale prices on grocery items. Compares the average expenditure between stores on a given set of items. Examines differences...
Persistent link: https://www.econbiz.de/10014725412
Assesses the evolution of retail brands within British grocery retailing over the past 25 years. Highlights key issues …
Persistent link: https://www.econbiz.de/10014721933
Focuses on the changing nature of retail competition and the way it affects local consumer choice in the UK grocery sector. Integrates relevant literature on the economic aspects of competition with work on the changing corporate geographies of retailers. Links vertical market power (relative to...
Persistent link: https://www.econbiz.de/10014721938
Examines the social environment experienced by UK food retailers regarding the marketing of genetically modified (GM) foodstuffs. Beck’s notion of risk society provides a critical foundation for analysing retail organisations’ decision making under conditions of “post‐Enlightenment...
Persistent link: https://www.econbiz.de/10014802959
) activities. Focusing on confectionery retailing and merchandising, the study sought to establish the extent of CSR activities and … retailing organisations, to reveal motivations behind their policies on confectionery retailing. The authors found the main …
Persistent link: https://www.econbiz.de/10014802960