Lamont, Lawrence; Rothe, James; Slater, Charles - In: European Journal of Marketing 6 (1972) 4, pp. 223-233
Examines unit pricing of grocery products, a recent business response to the forces of consumerism in the USA, and its effects on the consumer, the retailer and the manufacturer. States that, as a pricing device, unit pricing is not entirely new, as products such as meats, dairy products and...