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Organising corporate responsibility communication through filtration : a study of web communication patterns in Swedish retail
Frostenson, Magnus; Helin, Sven; Sandström, Johan - In: Journal of business ethics : JOBE 100 (2011) 1, pp. 31-43
Persistent link: https://www.econbiz.de/10009159842
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Retailers' management of corporate social responsibility (CSR) in their supplier relationships : does practice follow best practice?
Elg, Ulf; Hultman, Jens - In: The international review of retail, distribution and … 21 (2011) 5, pp. 445-460
Persistent link: https://www.econbiz.de/10009492165
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Visually Representing Consumer Perceptions
Ghose, Sanjoy - In: European Journal of Marketing 28 (1994) 10, pp. 5-18
Perceptual maps and trees are widely used for business applications like advertising development, product design and product positioning. Maps and trees are however intrinsically different in terms of how well they can represent consumer perceptions of product‐market structure. Draws on recent...
Persistent link: https://www.econbiz.de/10014723103
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Brand authentication: creating and maintaining brand auras
Alexander, Nicholas - In: European Journal of Marketing 43 (2009) 3/4, pp. 551-562
Purpose – This paper aims to consider the process of creating and maintaining brand auras through the assertion of authenticity and to address the gap in the literature. Design/methodology/approach – A case study research strategy was adopted. The organisational processes considered...
Persistent link: https://www.econbiz.de/10014722565
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Brand Orientation – A Strategy for Survival
Urde, Mats - In: Journal of Consumer Marketing 11 (1994) 3, pp. 18-32
Brand orientation means that the formulation of company strategy is based on brands. By focussing the company …′s commitment and resources on building, developing and nurturing brands, a platform for a sustainable competitive strategy is … management capable of exploiting the potential of brands may obtain long term competitive advantages – a strategy for survival in …
Persistent link: https://www.econbiz.de/10014849106
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Price signalling: does it ever work?
Alpert, Frank; Wilson, Beth; Elliott, Michael T. - In: Journal of Consumer Marketing 10 (1993) 4, pp. 4-14
Examines the phenomenon of price signalling whereby consumer goods manufacturers attempt to signal higher quality via a higher price when objective product quality is, in fact, not demonstrably higher. Shows that higher price alone does not succeed in signalling higher quality, but that higher...
Persistent link: https://www.econbiz.de/10014849503
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How to Develop Successful New Products
Blauner, Jeanne - In: Journal of Consumer Marketing 16 (1999) 1, pp. 104-105
Persistent link: https://www.econbiz.de/10014849531
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Eating the Big Fish: How Challenger Brands Can Compete against Brand Leaders
Enright, Michael - In: Journal of Consumer Marketing 17 (2000) 4, pp. 358-372
Persistent link: https://www.econbiz.de/10014849572
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Building brand salience for commodity‐based wine regions
Remaud, Hervé; Lockshin, Larry - In: International Journal of Wine Business Research 21 (2009) 1, pp. 79-92
brands.  …
Persistent link: https://www.econbiz.de/10014814098
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Getting customers downtown: the role of branding in achieving success for central business districts
Runyan, Rodney C.; Huddleston, Patricia - In: Journal of Product & Brand Management 15 (2006) 1, pp. 48-61
/implications – Brands in general are posited to be less mobile than other firm resources, and thus may provide a more sustainable …. Originality/value – This research moves the study of brands beyond “product” towards the concept of place branding. It extends the …
Persistent link: https://www.econbiz.de/10014895894