Corporate social responsibility and the positioning of grocery brands
Year of publication: |
2007
|
---|---|
Authors: | Anselmsson, Johan ; Johansson, Ulf |
Published in: |
International Journal of Retail & Distribution Management. - Emerald Group Publishing Limited, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 35.2007, 10, p. 835-856
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Corporate social responsibility | Product positioning | Brands | Retail trade | Sweden |
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