Narrow search
Showing 1 - 10 of 127,599
Cover Image
Shopping in discount stores : the role of price-related attributions, emotions and value perception
Zielke, Stephan - In: Journal of retailing and consumer services 21 (2014) 3, pp. 327-338
Persistent link: https://www.econbiz.de/10010348753
Cover Image
Integrating effect of consumer perception factors in predicting private brand purchase in a Korean discount store context
Jin, Byoungho; Gu Suh, Yong - In: Journal of Consumer Marketing 22 (2005) 2, pp. 62-71
Purpose – Despite proven strategic significance and wide acceptance of private label products (PB), our understanding of PB in international markets is limited. The purposes of this study are to propose a model that integrates four consumer characteristic variables (price consciousness, value...
Persistent link: https://www.econbiz.de/10014848444
Cover Image
First mover advantages in the discount grocery industry
Denstadli, Jon Martin; Lines, Rune; Grønhaug, Kjell - In: European Journal of Marketing 39 (2005) 7/8, pp. 872-884
Purpose – This paper aims to address whether the order of entry yields competitive advantage in the discount grocery industry. More specifically, the paper aims to investigate whether such advantages are based on the effects of entry on consumer perceptions rather than factors such as...
Persistent link: https://www.econbiz.de/10014722268
Cover Image
An examination of consumer price cue usage in US discount formats
Moore, Marguerite; Carpenter, Jason M. - In: International Journal of Retail & Distribution Management 36 (2008) 5, pp. 345-359
Purpose – As retailers in the discount sector proliferate into US retail markets their presence poses competitive challenges for all types of formats that vie for the same target consumer. Practitioners and academics traditionally characterize the discount consumer as one who seeks low‐cost...
Persistent link: https://www.econbiz.de/10014803362
Cover Image
Dimensions of service quality in grocery retailing: a case from Turkey
Torlak, Ömer; Uzkurt, Cevahir; Özmen, Müjdat - In: Management Research Review 33 (2010) 5, pp. 413-422
Purpose – The purpose of this paper is to determine the difference between service quality dimensions of supermarkets and discount stores. Design/methodology/approach – The paper focuses on service quality dimensions of customers in supermarkets and discount stores. The study has selected...
Persistent link: https://www.econbiz.de/10014951992
Cover Image
Attitudinal, normative and demographic influences on female students' alcohol consumption
O'Hara, Rebecca; Harker, Debra; Raciti, Maria; Harker, … - In: Young consumers : insight and ideas for responsible … 9 (2008) 1, pp. 7-16
Persistent link: https://www.econbiz.de/10003700753
Cover Image
Facebook versus television : advertising value perceptions among females
Logan, Kelty; Bright, Laura F.; Gangadharbatla, Harsha - In: Journal of research in interactive marketing : … 6 (2012) 3, pp. 164-179
Persistent link: https://www.econbiz.de/10009666649
Cover Image
The effect of product involvement on store preference and clothing benefits sought for African-American female students
Johnson, Courtney; Banks, Lori; Smith, Devonte’; Seo, … - In: The journal of applied business research 33 (2017) 1, pp. 107-113
Persistent link: https://www.econbiz.de/10011671262
Cover Image
How Far Would You Go for Luxury? An Exploratory Study Among Romanian Female Students that Consume Luxury
Ciornea, Raluca; Bacila, Mihai Florin; POP, Marius D. - 2014
The main purpose of the paper is to identify actions that Romanian female students consuming luxury have been taken and … female students under 30 years, resulting 273 luxury consumers. The results that were obtained using the statistical program …
Persistent link: https://www.econbiz.de/10014037812
Cover Image
Facebook versus television: advertising value perceptions among females
Logan, Kelty; Bright, Laura F.; Gangadharbatla, Harsha - In: Journal of Research in Interactive Marketing 6 (2012) 3, pp. 164-179
Purpose – The purpose of this paper is to compare female students' perceptions of the value of advertising on social … questionnaire was fielded among students from three major universities in the USA, as well as SNSs (Facebook, LinkedIn, and Twitter …). The final sample ( n =259) was comprised of female students who had used social media and television during the past month …
Persistent link: https://www.econbiz.de/10014902209