Saraswat, Amit; Mammen, Toby; Aagja, Jayesh P.; Tewari, … - In: Journal of Indian Business Research 2 (2010) 3, pp. 166-180
different retail formats and stores – the majority being in the food and groceries. This necessitates creating, building, and …, administered to 326 SEC A and B respondents (shoppers of food and grocery from modern retail stores). To assess the store image … shoppers have started identifying the dimensions of retail store image and are differentiating the various stores on the basis …