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Analysing the impact of green marketing strategies on consumer purchasing patterns in Mauritius

Devi Juwaheer, Thanika; Pudaruth, Sharmila; Monique … - In: World Journal of Entrepreneurship, Management and … 8 (2012) 1, pp. 36-59

Purpose – The purpose of this paper is to analyse the impact of green marketing strategies on consumer purchasing patterns in Mauritius. The present research also explores the possibility of introducing greener patterns of consumption into contemporary lifestyles in the current context where...

Persistent link: https://www.econbiz.de/10015040272

Consumers of organic food and sustainable development in Brazil

de Oliveira Sampaio, Danilo; Gosling, Marlusa - In: World Journal of Entrepreneurship, Management and … 10 (2014) 1, pp. 77-86

Purpose – The purpose of this paper is to investigate the reasons why the Brazilian consumer of organic foods chooses this type of food in the retail sector, considering sustainable development. Design/methodology/approach – This was a descriptive study including an exploratory phase....

Persistent link: https://www.econbiz.de/10015040455

Influences on consumer socialisation

Neeley, Sabrina - In: Young Consumers 6 (2005) 2, pp. 63-69

Describes research on the processes and outcomes of consumer socialisation; it investigates the importance of the family as the main socialisation agent for young children. Shows how parents influence child behaviour directly through instruction in consumer skills, indirectly as models of...

Persistent link: https://www.econbiz.de/10015044090

Television viewing and consumer behaviour

Hasmini Abd Ghani, Noor - In: Young Consumers 6 (2005) 1, pp. 66-74

Looks at the influence of television on children’s development as consumers, beginning with a literature review of consumer socialisation which establishes the importance of television as an influential model for children’s expressions of nonverbal behaviour and emotion. Explains the results...

Persistent link: https://www.econbiz.de/10015044122

Diffusion of innovations through social networks of children

Kunst, Laurien; Kratzer, Jan - In: Young Consumers 8 (2007) 1, pp. 36-51

Purpose – The paper aims to examine the role of social networks of children on the diffusion of an innovation. Design/methodology/approach – The impact of social networks on the adoptive behavior of children is measured in the study and then compared to more traditional marketing strategies....

Persistent link: https://www.econbiz.de/10015044166

Uncovering retail shopping motives of Indian youth

Kaur, Pavleen; Singh, Raghbir - In: Young Consumers 8 (2007) 2, pp. 128-138

stores. Hence, the key objective of this paper is to uncover the motives that drive young people to shop in departmental … stores or malls. Design/methodology/approach – A sample of 115 students has been taken and their responses have been gauged … shop from a hedonic perspective. They importantly serve as new product information seekers, and the retailing firms can …

Persistent link: https://www.econbiz.de/10015044176

Structural equation modeling of value‐psychographic trait‐clothing purchase behavior: a study on the urban college‐goers of India

Roy, Sudas; Goswami, Paromita - In: Young Consumers 8 (2007) 4, pp. 269-277

. Outer‐directed values influenced the psychographic traits – fashion‐consciousness and innovativeness positively, while … fashion‐consciousness and innovativeness positively influenced clothing purchase frequency. Thus, VPC hierarchy is empirically …‐goers, values affect behavior indirectly through psychographic traits of fashion‐consciousness and innovativeness. Psychographic …

Persistent link: https://www.econbiz.de/10015044186

Adolescents report television characters do not influence their self‐perceptions of body image, weight, clothing choices or food habits

Winham, Donna; Hampl, Jeffrey S. - In: Young Consumers 9 (2008) 2, pp. 121-130

Purpose – Social cognitive theory (SCT) suggests that the observation of role models prompts the formation of beliefs that will govern future behaviors. The paper's objective is to explore the perceived influence of television media on feelings about eating habits, body image, clothing styles,...

Persistent link: https://www.econbiz.de/10015044198

Spending their way to adulthood: consumption outside the nest

Penman, Sarah; McNeill, Lisa S. - In: Young Consumers 9 (2008) 3, pp. 155-169

Purpose – The purpose of this paper is to explore consumption habits of the young adult market, as they leave home and enter into a world of personal fiscal responsibility. Prior research in this area is limited; however those studies, which have focused on young adult consumption have found...

Persistent link: https://www.econbiz.de/10015044200

The tweens market and responses to advertising in Denmark and Hong Kong

Andersen, Lars P.; Tufle, Birgitte; Rasmussen, Jeanette; … - In: Young Consumers 9 (2008) 3, pp. 189-200

Purpose – The purpose of this paper is to compare sources of money as well as responses to television commercials and pop up advertisements on the internet among young “tween” consumers in Denmark and Hong Kong. Findings are compared with existing preconceptions of the tween segment in the...

Persistent link: https://www.econbiz.de/10015044203