Kaur, Pavleen; Singh, Raghbir - In: Young Consumers 8 (2007) 2, pp. 128-138
stores. Hence, the key objective of this paper is to uncover the motives that drive young people to shop in departmental … stores or malls. Design/methodology/approach – A sample of 115 students has been taken and their responses have been gauged … shop from a hedonic perspective. They importantly serve as new product information seekers, and the retailing firms can …