customer). One such feature is: the development of private brands (private-label merchandise, private-label brands, store … brands, house brands, own brands). Because of economic importance, both in theory and in practice, more complex stress was … the context of it, special empirical emphasis was placed on the effects of private brands on business performance in …

Addresses the importance of brands in the assessment of market power. Traditional approaches to assessing market power … are fraught with problems because they ignore the power of brands, and are constrained by the classification of companies … measurement. The model emphasises the importance of brands and acknowledges the international nature of markets. It has the …

The author attempts in this article to compare some economic aspects of own and manufacturers' brands, in an attempt to …' brands, or their relative market shares are misleading. Despite the absence of sufficient data, preliminary indications are … that the price differential is related to different marketing expenditures. However, the market share of own brands is not …

to enhanced competitive positioning and increased market share of a portfolio of brands and products. Practical …

Although managers can use panel data to monitor their brands’ performance in fast‐moving‐consumer‐goods categories, the … used to benchmark existing brands provided accurate predictions of the new brand’s performance.  …

The equilibrium structure of packaged goods markets in Japan resembles that in Western economies: brands compete … brands largely predictable from the differing market‐shares of brands. Presented is an analysis of brand loyalty for packaged … effects of brand‐specific differentiation are embodied principally in the size distribution of brands.  …

, continuous price cutting and the consequent squeeze on margins leads to the replacement of distinctive brands by undifferentiated …