Blogger Entrepreneur: The Case of Chiara Ferragni -- Chapter 6: Crowdfunding Nascent Fashion Brands. …, innovations, and strategies in fashion retailing. As consumers adopt new technologies and ways of shopping, fashion brands are … deep dive into the impact of digital technologies on fashion brands communication and social media strategies; on consumer …

for fashion clothing. Design/methodology/approach – A series of four, structured focus group interviews, consisting of six … highly fashion‐sensitive. The findings show the key decision factors when buying are parental and peer group approval, and … the purchasing of fashion items is strongly influenced by brand name and its associations. The findings revealed the …

Western luxury brands have become successful in Taiwan and the Asian markets. Many Taiwanese fashion retailers have become …Purpose – The purpose of this paper is to investigate strategies of European and Taiwanese fashion marketing and give … carried out with international fashion brand managers and buyers. Advice of practitioners and a literature review are …

Purpose – Virtual communities are increasing in popularity and changing the way apparel fashion information is learned … and shared by consumers. According to Agins, consumers, as opposed to élite designers, are now dictating fashion trends … and pinpointing the ideal places of distribution. The purpose of this exploratory study is to examine the fashion …

luxury brands are more likely to develop a positive relationship with the brands. Originality/value – In an attempt to …