Boyd Thomas, Jane; Okleshen Peters, Cara; Tolson, Holly - In: Journal of Fashion Marketing and Management: An … 11 (2007) 4, pp. 587-603
Purpose – Virtual communities are increasing in popularity and changing the way apparel fashion information is learned … and shared by consumers. According to Agins, consumers, as opposed to élite designers, are now dictating fashion trends … and pinpointing the ideal places of distribution. The purpose of this exploratory study is to examine the fashion …