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Consumer-Based Marketing: The...
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Marketing Science
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European Journal of Marketing
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101
Experiential purchase quality : exploring the dimensions and outcomes of highly memorable experiential purchases
Pelletier, Mark J.
;
Collier, Joel E.
- In:
Journal of service research : JSR
21
(
2018
)
4
,
pp. 456-473
Persistent link: https://www.econbiz.de/10011951809
Saved in:
102
Marketing, the past and corporate heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
Marketing theory
19
(
2019
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10012109374
Saved in:
103
Creating a consumable past : how memory making shapes marketization
Brunk, Katja H.
;
Giesler, Markus
;
Hartmann, Benjamin Julien
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
6
,
pp. 1325-1342
Persistent link: https://www.econbiz.de/10011844200
Saved in:
104
Cognitive outcomes of brand heritage : a signaling perspective
Pecot, Fabien
;
Merchant, Altaf
;
Valette-Florence, Pierre
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
Saved in:
105
Reconsumption reconsidered : redressing
nostalgia
with neo-burlesque
Cervellon, Marie-Cécile
;
Brown, Stephen
- In:
Marketing theory
18
(
2018
)
3
,
pp. 391-410
Persistent link: https://www.econbiz.de/10011926134
Saved in:
106
The process of de-iconisation of an iconic brand : a genealogical approach
Testa, Pierpaolo
;
Cova, Bernard
;
Cantone, Luigi
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1490-1521
Persistent link: https://www.econbiz.de/10011854309
Saved in:
107
A conceptual framework for retro marketing in sport
Scola, Zach
;
Gordon, Brian S.
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10011933924
Saved in:
108
Retro Galore! : is there no end to
nostalgia
?
Brown, Stephen
- In:
Journal of customer behaviour
17
(
2018
)
1/2
,
pp. 9-29
Persistent link: https://www.econbiz.de/10011936105
Saved in:
109
Ontological security as an unconscious motive of social media users
Areni, Charles Scott
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
1/2
,
pp. 75-96
Persistent link: https://www.econbiz.de/10012178373
Saved in:
110
Memory at play : personalizing online advertisements based on consumers' autobiographical memory
Wei, Lewen
;
Kang, Jin
;
Schmierbach, Mike
- In:
Journal of promotion management : innovations in …
26
(
2020
)
3
,
pp. 322-349
Persistent link: https://www.econbiz.de/10012179130
Saved in:
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