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Improved articulation of incongruent sponsor-property partnerships using analogy
King, Jesse; Madrigal, Robert - In: Journal of sport management : the official journal of … 32 (2018) 5, pp. 464-472
Persistent link: https://www.econbiz.de/10011934515
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Brand image transfer from team to sponsor : how effective is it to sponsor a football team with little success?
Santos, Manuel Alonso dos; Moreno, Ferran Calabuig; … - In: International journal of sport management and marketing … 19 (2019) 5/6, pp. 371-388
Persistent link: https://www.econbiz.de/10012168852
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Arts sponsorship versus sports sponsorship : which is better for marketing strategy?
Toscani, Giulio; Prendergast, Gerard P. - In: Journal of nonprofit & public sector marketing 31 (2019) 4, pp. 428-450
Persistent link: https://www.econbiz.de/10012200036
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Pre-empting the competition : how do shareholders view sponsorships in the sport apparel industry?
Bouchet, Adrien; Doellman, Thomas W.; Troilo, Mike; … - In: Journal of sport management : the official journal of … 31 (2017) 3, pp. 275-287
Persistent link: https://www.econbiz.de/10011734786
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A digital ethnography of fan reaction to sponsorship termination
Delia, Elizabeth B. - In: European Sport management quarterly : ESMQ 17 (2017) 3, pp. 392-412
Persistent link: https://www.econbiz.de/10011754085
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Why sponsors should worry about corruption as a mega sport event syndrome
Kulczycki, Wojciech; Koenigstorfer, Joerg - In: European Sport management quarterly : ESMQ 16 (2016) 5, pp. 545-574
Persistent link: https://www.econbiz.de/10011640757
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Sport scandal and sponsorship decisions : team identification matters
Chen, P. Monica; Kelly, Sarah J.; Weeks, Clinton S. - In: Journal of sport management : the official journal of … 30 (2016) 5, pp. 490-505
Persistent link: https://www.econbiz.de/10011616400
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More effective sports s ponsorship - combining and integrating key resources and capabilities of international sports events and their major sponsors
Healy, Paul M.; Serafeim, George - 2016
Persistent link: https://www.econbiz.de/10011873223
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From sensation to emotion : a neuromarketing study of sport sponsorship effects
Lee, Sanghak; Kim, Kitae; Hyun, Yong J.; Park, Byungho - In: Sport marketing quarterly : preferred journal of the … 33 (2024) 2, pp. 99-115
Persistent link: https://www.econbiz.de/10014635121
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An examination of employees' response to sponsorship : the role of team identification
Demirel, Abdullah; Fink, Janet; McKelvey, Steve - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 2, pp. 67-81
Persistent link: https://www.econbiz.de/10012173515