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Explanation of the city Brand equity role on specialists' immigration (case of study: Mashhad)

Alizadeh, Katayoon; Khamseh, Peyvand Mirzaeian; … - In: Journal of urban economics and management : a quarterly … 4 (2016) 16, pp. 55-69

Persistent link: https://www.econbiz.de/10011619703

Sustainable marketing activities, event image, perceived value and tourists' behavioral intentions in the sports tourism

Wang, Junfeng; Butkouskaya, Vera - In: Journal of Economics, Finance and Administrative Science 28 (2023) 55, pp. 60-78

Purpose - This study constructs the influence mechanism model of sustainable marketing activities (SMAs), event image, commemorative product perceived value and tourists' behavioral intentions (TBIs) in the sports tourism context of the Beijing Winter Olympic Games. Additionally, the article...

Persistent link: https://www.econbiz.de/10014516419

Developing a measurement scale for event image

Deng, Claire Qian; Li, Mimi; Shen, Han - In: Journal of hospitality & tourism research : JHTR ; the … 39 (2015) 2, pp. 245-270

Persistent link: https://www.econbiz.de/10011282976

A model of event–destination image transfer

Deng, Qian; Li, Mimi - In: Journal of travel research : a quarterly publication of … 53 (2014) 1, pp. 69-82

Persistent link: https://www.econbiz.de/10010235906

Living on the edge : psychological drivers of athletes' intention to re-patronage extreme sporting events

Raggiotto, Francesco; Scarpi, Daniele - In: Sport management review 23 (2020) 2, pp. 229-241

Persistent link: https://www.econbiz.de/10012295141

A strategic tourism marketing framework for sports mega events : the case of Athens Classic (Authentic) Marathon

Zouni, Georgia; Markogiannaki, Popi; Georgaki, Ioanna - In: Tourism economics : the business and finance of tourism … 27 (2021) 3, pp. 466-481

Persistent link: https://www.econbiz.de/10012522442

A study of event brand image, destination image, event, and destination loyalty among international sport tourists

An, Bang; Yamashita, Rei - In: European Sport management quarterly : ESMQ 24 (2024) 2, pp. 345-363

Persistent link: https://www.econbiz.de/10014564373

Perceived authenticity of hallmark event brands : conceptualization, measurement, and an integrative framework

He, Yawen; Ma, Jianfeng; Zhang, Pan - In: Journal of destination marketing & management 27 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014285216

Sustainable marketing activities, event image, perceived value and tourists’ behavioral intentions in the sports tourism

Wang, Junfeng; Butkouskaya, Vera - In: Journal of economics, finance & administrative science 28 (2023) 55, pp. 60-78

Persistent link: https://www.econbiz.de/10014339247

Women's 2011 Football World Cup: The impact of perceived images of women's soccer and the World Cup 2011 on interest in attending matches

Hallmann, Kirstin - In: Sport Management Review 15 (2012) 1, pp. 33-42

The popularity of women's soccer has increased in Germany since the inauguration of the sport in 1970 by the German Football Association. The purpose of this study is to analyze the current image of women's soccer in general and the pre-event image of the World Cup 2011 in particular, as well as...

Persistent link: https://www.econbiz.de/10010574507