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Experience perceptions, memorability and life satisfaction : a test and theory extension in the context of Oktoberfest

Harrington, Robert J.; Ottenbacher, Michael C.; … - In: International Journal of Contemporary Hospitality Management 33 (2021) 2, pp. 735-754

Purpose: Based on the Oktoberfest context and memory-dominant logic (MDL), the purpose of the study included assessing drivers of the perceptions of experience uniqueness; if these drivers and experience uniqueness perceptions transformed in memorable experiences; and if memorable experiences...

Persistent link: https://www.econbiz.de/10012539736

Strategies for achieving success for innovative versus incremental new services

Ottenbacher, Michael C.; Harrington, Robert J. - In: The journal of services marketing 24 (2010) 1, pp. 3-15

Persistent link: https://www.econbiz.de/10003953398

Change and strategic decision-making in the context of hospitality service organizations

Harrington, Robert J.; Fauser, Simon Georg; … - In: Change Management : Perspektiven, (pp. 189-218). 2011

Persistent link: https://www.econbiz.de/10009509830

Strategic management : an analysis of its representation and focus in recent hospitality research

Harrington, Robert J.; Ottenbacher, Michael C. - In: International journal of contemporary hospitality management 23 (2011) 4, pp. 439-462

Persistent link: https://www.econbiz.de/10009266607

A case study of a culinary tourism campaign in Germany : implications for strategy making and successful implementation

Ottenbacher, Michael C.; Harrington, Robert J. - In: Journal of hospitality & tourism research : JHTR ; the … 37 (2013) 1, pp. 3-28

Persistent link: https://www.econbiz.de/10009772560

Generation Y consumers : key restaurant attributes affecting positive and negative experiences

Harrington, Robert J.; Ottenbacher, Michael C.; Staggs, Ann - In: Journal of hospitality & tourism research : JHTR ; the … 36 (2012) 4, pp. 431-449

Persistent link: https://www.econbiz.de/10009664109

The impact of transformational, transactional and non-leadership styles on employee job satisfaction in the German hospitality industry

Rothfelder, Kathrin; Ottenbacher, Michael C.; … - In: Tourism and hospitality research : the surrey quarterly … 12 (2012) 4, pp. 201-214

Persistent link: https://www.econbiz.de/10010203097

New service development of entrepreneurial innovations in the IT sector : identifying levers for success

Ottenbacher, Michael C.; Harrington, Robert J. - In: The international journal of entrepreneurship and innovation 9 (2008) 1, pp. 21-31

Persistent link: https://www.econbiz.de/10003723380

Institutional, cultural and contextual factors : potential drivers of the culinary innovation process

Ottenbacher, Michael C.; Harrington, Robert J. - In: Tourism and hospitality research : the surrey quarterly … 9 (2009) 3, pp. 235-249

Persistent link: https://www.econbiz.de/10003878347

QSR brand value : marketing mix dimensions among McDonald's, KFC, Burger King, Subway and Starbucks

Harrington, Robert J.; Ottenbacher, Michael C.; Fauser, … - In: International journal of contemporary hospitality management 29 (2017) 1, pp. 551-570

Persistent link: https://www.econbiz.de/10011611937