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Domain-specific consumer involvement in the US wine market
Montgomery, Ingvill Kaasin; Bruwer, Johan - In: Journal of food products marketing 19 (2013) 5, pp. 439-462
Persistent link: https://www.econbiz.de/10010226810
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The influence of consumer involvement in wine consumption-elicited emotions
Calvo-Porral, Cristina; Ruiz Vega, Agustín V.; Lévy … - In: Journal of international food & agribusiness marketing 31 (2019) 2, pp. 128-149
Persistent link: https://www.econbiz.de/10012180989
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Social norm compliance and involvement with Covid-19 : demographic differences in developing and developed countries
Mason, Roger B.; Corbishley, Karen M.; Dobbelstein, Thomas - 2022
Persistent link: https://www.econbiz.de/10013415060
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Audience Characteristics and Event Sponsorship Response: The Potential Influence of Demographics, Personal Interests and Values on Brand Awareness and Brand Image
McDaniel, Stephen R.; Kinney, Lance - In: International Journal of Sports Marketing and Sponsorship 1 (1999) 2, pp. 15-35
Persistent link: https://www.econbiz.de/10014811090
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Region-of-origin (COO) certification as marketing strategy in the South African wine market
Engelbrecht, Josias A.; Herbst, Frikkie; Bruwer, Johan - In: International journal of wine business research : IJWBR 26 (2014) 2, pp. 139-162
Persistent link: https://www.econbiz.de/10010387275
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Non-personal and personal determinants of red wine purchase rather than other wines among Chinese consumers : modelling multilevel and cross-level interactions
Lei, Ping; Jolibert, Alain - In: International journal of entrepreneurship and small business 29 (2016) 4, pp. 542-565
Persistent link: https://www.econbiz.de/10011654975
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Restaurants and wine by-the-glass consumption : motivational process model of risk perception, involvement and information-related behaviour
Bruwer, Johan; Cohen, Justin - In: International journal of hospitality management 77 (2019), pp. 270-280
Persistent link: https://www.econbiz.de/10011988549
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The interplay of product involvement and sustainable consumption : an empirical analysis of behavioral intentions related to green hotels, organic wines and green cars
Rahman, Imran - In: Sustainable development 26 (2018) 4, pp. 399-414
Persistent link: https://www.econbiz.de/10011973692
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The role of motivations and involvement in wine tourists' intention to return : SEM and fsQCA findings
Afonso, Carolina; Silva, Graça Miranda; Gonc̦alves, … - In: Journal of business research : JBR 89 (2018), pp. 313-321
Persistent link: https://www.econbiz.de/10011881792
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Understanding the wine tourism experience : the roles of facilitators, constraints, and involvement
Gu, Qiushi; Zhang, Hanqin Qiu; King, Brian; Huang, Songshan - In: Journal of vacation marketing 26 (2020) 2, pp. 211-229
Persistent link: https://www.econbiz.de/10012213331