This article investigates whether a negative country of origin bias facing imported wine can be offset when it is distributed in marketing channels alongside already accepted complimentary products. Specifically we consider the case of Mexican wine being introduced to consumers in a Mexican...

Wine marketers realise that to increase the overall size of the wine consuming population they must make wine more approachable and easier to understand. As it now stands, many consumers lack confidence in their ability to select a wine for either their own consumption or to share with others....

Purpose – The purpose of the study is to examine the attitudes of millennial wine consumers and determine if positive affect in tasting room situations leads to higher levels of brand equity for the winery. Design/methodology/approach – A survey was developed to evaluate winery tasting room...

Three recent cases within the oil and gas industry point to the trend to prosecute companies in the USA for alleged human rights and environmental degradation abroad. The Alien Tort Claims Act has been used with varying degrees of success to bring claims against multinational companies. The...