Seong Leem, Choon; Sik Suh, Hyung; Seong Kim, Dae - In: Industrial Management & Data Systems 104 (2004) 1, pp. 78-87
Although there have been a lot of studies on mobile business, it is hard to find ones in which an integrated perspective of mobile business based on both customers’ and companies’ needs is suggested. This research develops a mobile business model classification scheme and applies it to...