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Examining the relationships among the brand equity dimensions : empirical evidence from fast fashion

Su, Jin - In: Asia Pacific journal of marketing and logistics 28 (2016) 3, pp. 464-480

Persistent link: https://www.econbiz.de/10011583375

Brand personality and brand equity : evidence from the sportswear industry

Su, Jin; Tong, Xiao - In: The journal of product & brand management 24 (2015) 2, pp. 124-133

Persistent link: https://www.econbiz.de/10011308513

Strategic sourcing, sourcing capability and firm performance in the US textile and apparel industry

Su, Jin; Gargeya, Vidyaranya B. - In: Strategic outsourcing : an International journal 5 (2012) 2, pp. 145-165

Persistent link: https://www.econbiz.de/10009582509

Supplier selection in small- and medium-sized firms : the case of the US textile and apparel industry

Su, Jin; Gargeya, Vidyaranya B. - In: American journal of business : applying research to … 31 (2016) 4, pp. 166-186

Persistent link: https://www.econbiz.de/10011643734

Investigating the determinants of using clothing subscription rental services : a perspective from Chinese young consumers

Myin, Mon Thu; Su, Jin; Wu, Huicheng; Shen, Haina - In: Young consumers : insight and ideas for responsible … 24 (2023) 1, pp. 95-113

Persistent link: https://www.econbiz.de/10014246040

Investigating the role of apparel supplier satisfaction in developing a collaborative buyer-supplier relationship : a power-dependency perspective

Wu, Huicheng; Hodges, Nancy; Su, Jin; Seo, Sukyung - In: Journal of fashion marketing and management 28 (2024) 1, pp. 81-98

Persistent link: https://www.econbiz.de/10014495504

A cross cultural examination of "off-price" fashion shopping

Mortimer, Gary; Grimmer, Martin; Grimmer, Louise; Wang, … - In: International journal of retail and distribution management 50 (2022) 12, pp. 1494-1517

Persistent link: https://www.econbiz.de/10013407449

An empirical investigation into the effectiveness of cost transparency : evidence from apparel brands

Tong, Xiao; Su, Jin - In: Journal of marketing communications 29 (2023) 8, pp. 796-821

Persistent link: https://www.econbiz.de/10014529104

Chinese consumers and the fashion market

Xu, Yingjiao (ed.); Chi, Ting (ed.); Su, Jin (ed.) - 2018

Persistent link: https://www.econbiz.de/10011810518

Factors affecting college students’ brand loyalty toward fast fashion

Su, Jin; Chang, Aihwa - In: International Journal of Retail & Distribution Management 46 (2018) 1, pp. 90-107

Purpose: The purpose of this paper is to empirically investigate the factors affecting consumer’s fast fashion brand loyalty by examining US college students’ perceptions and loyalty toward fast fashion. Design/methodology/approach: Using consumer-based brand equity approach, a research...

Persistent link: https://www.econbiz.de/10012071724