Brand personality and brand equity : evidence from the sportswear industry
Year of publication: |
2015
|
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Authors: | Su, Jin ; Tong, Xiao |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 24.2015, 2, p. 124-133
|
Subject: | Sportswear | Brand equity | Brand personality | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Sportbekleidung |
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