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On the determinants of online short videos' effectiveness relative to parents' attitudes, behavioural intentions and consideration of alternatives
Konstantoulaki, Kleopatra; Rizomyliotis, Ioannis; … - In: Review of marketing science 20 (2022) 1, pp. 63-82
Persistent link: https://www.econbiz.de/10013447850
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The effect of website interface features on e-commerce : an empirical investigation using the use and gratification theory
Azam, Afshan - In: International journal of business information systems : … 19 (2015) 2, pp. 205-223
Persistent link: https://www.econbiz.de/10011326837
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Customer's attitude towards mobile advertising in Bangladesh
Huq, Sheikh Majedul; Alam, S. M. Shahedul; Nekmahmud, Md.; … - In: International journal of business and economics … 4 (2015) 6, pp. 281-292
Persistent link: https://www.econbiz.de/10011506181
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Structural equation modelling of customer attitudes towards social network advertising : a case of Iranian social networking site
Mirmehdi, Seyyed Mehdi; Sanayei, Ali; Dolatabadi, … - In: International journal of business excellence 12 (2017) 4, pp. 469-488
Persistent link: https://www.econbiz.de/10011801630
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The influence factors towards mobile advertising message content on consumer purchase intention
Nor Hazlina Hashim; Normalini; Norhazlina Sajali - In: Global business review 19 (2018) 5, pp. 1187-1206
Persistent link: https://www.econbiz.de/10011929704
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Determinants of young consumers' attitude toward mobile advertising : the role of regulatory focus
Kim, Mikyoung - In: Journal of promotion management : innovations in … 26 (2020) 2, pp. 186-206
Persistent link: https://www.econbiz.de/10012179117
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Consumer attitudes towards mobile advertising : an updated vision
Aramendia-Muneta, Maria Elena; Olarte-Pascual, Cristina - In: International journal of internet marketing and … 13 (2019) 3, pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
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Consumer attitude of "Y" generation towards mobile advertising in Kuala Lumpur, Malaysia
Ganesh, R.; Fattakhova, Lolita - In: International journal of electronic business : IJEB 16 (2021) 2, pp. 186-209
Persistent link: https://www.econbiz.de/10012597994
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A framework for enhancing the influence of Facebook advertising : the key role of personalisation and interactivity
Arora, Taanika - In: International journal of economics and business … 24 (2022) 3, pp. 305-343
Persistent link: https://www.econbiz.de/10014308806
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Facebook versus television: advertising value perceptions among females
Logan, Kelty; Bright, Laura F.; Gangadharbatla, Harsha - In: Journal of Research in Interactive Marketing 6 (2012) 3, pp. 164-179
. While Irritation was a factor in assessing Attitude toward advertising, the respondents assessed ad value on the basis of … Entertainment (higher for social media) and Informativeness (higher for television). Research limitations/implications – In … examining the relative importance of each component of Ducoffe's model, it is clear that Entertainment and Informativeness play …
Persistent link: https://www.econbiz.de/10014902209