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Schiller, Michael - 2007

Persistent link: https://www.econbiz.de/10003522148

The effectiveness of promotional tools in creating awareness towards customers of Islamic banking in Malaysia

Abdul Jumaat bin Mahajar; Jasmani binti Mohd Yunus - In: Problems and perspectives in management : PPM ; … 9 (2011) 1, pp. 32-38

Persistent link: https://www.econbiz.de/10009229705

Factory outlet stores - ein Trend in Deutschland?

Nufer, Gerd; Sieber, Dorothea - 2009

, ob es sich hierbei um einen aktuellen Marketing-Trend handelt bzw. welche Mittel unternommen werden müssen, um Factory … Outlet Stores nachhaltig zu etablieren. Hierzu werden Factory Outlet Stores aus der Marketing-Perspektive analysiert, bei der …

Persistent link: https://www.econbiz.de/10009521418

Establishment of a strategic Total Direct Mail Model to bring customers into auto dealerships

Ishiguro, Hisatoshi; Amasaka, Kakuro - In: Journal of business & economics research 10 (2012) 8, pp. 493-500

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Direct marketing and relationships marketing : theoretical approach

Goswami, Anju - In: Global journal of business management : GJBM 8 (2014) 1, pp. 73-83

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Understanding digital marketing : marketing strategies for engaging the digital generation

Ryan, Damian - 2014 - 3. ed.

The bestselling Understanding Digital Marketing is the ultimate guide to digital marketing. It demonstrates how to … covers all key topics including social media, SEO, email marketing, online advertising, online PR and reputation management …, mobile marketing, and includes new chapters on native content marketing, analytics, building digital channels, digital …