In this paper, we estimate a differentiated products demand model to ask three questions regarding the introduction of e-commerce. First, we ask whether the online distribution channel has increased total sales, or only diverted sales from traditional channels. We find that there is some market...

The growth of the Internet and other digitization technologies has enabled the unbundling of the physical and information components of the value chain and has led to an explosion of information made available to consumers. Understanding the implications of this new informational landscape for...