When children express their preferences regarding sales channels : online or offline or online and offline?
Year of publication: |
2014
|
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Authors: | Boulay, Jacques ; Faultrier, Brigitte de ; Feenstra, Florence ; Muzellec, Laurent |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 42.2014, 11/12, p. 1018-1031
|
Subject: | Online shopping | Consumer behaviour | Children and internet | Children and shopping | Children's consumption | Cross-channel | Electronic Commerce | E-commerce | Konsumentenverhalten | Kinder | Children | Internet | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Jugendliche | Youth |
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