Arnold, Stephen J.; Fernie, John - In: International Marketing Review 17 (2000) 4/5, pp. 416-432
The purpose of this paper is to assess the long‐term opportunity (or lack thereof) for Wal‐Mart in the UK. Wal‐Mart is the world’s largest retailer and the UK market offers a logical next step following Wal‐Mart’s 1997 entry into the European market via Germany. Retail...