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Wal‐Mart in Europe: prospects for the UK

Arnold, Stephen J.; Fernie, John - In: International Marketing Review 17 (2000) 4/5, pp. 416-432

The purpose of this paper is to assess the long‐term opportunity (or lack thereof) for Wal‐Mart in the UK. Wal‐Mart is the world’s largest retailer and the UK market offers a logical next step following Wal‐Mart’s 1997 entry into the European market via Germany. Retail...

Persistent link: https://www.econbiz.de/10014827176

The role of store image in retail internationalisation

Burt, Steve; Carralero‐Encinas, Jose - In: International Marketing Review 17 (2000) 4/5, pp. 433-453

Argues that for many retailers, competitive advantage in the home market has been based upon the development of strong store and corporate images as retailers strive to develop themselves as brands in their own right. The construction of store image, comprising both tangible and intangible...

Persistent link: https://www.econbiz.de/10014827177

Research note: Wal‐Mart in Europe

Arnold, Stephen J. - In: International Journal of Retail & Distribution Management 27 (1999) 1, pp. 48-51

Discusses Wal‐Mart’s entry into Europe. Explains the factors that have contributed to the success of the company, for example an efficient logistics system, extensive internal communications, and a capacity for innovation and reinvention. Outlines Wal‐Mart’s strategy for expanding into...

Persistent link: https://www.econbiz.de/10014803913

Exploration of factors influencing body image satisfaction and purchase intent : millennial females

Rieke, Sara Emma; Fowler, Deborah Clay; Chang, Hyo Jung; … - In: Journal of fashion marketing and management 20 (2016) 2, pp. 208-229

Persistent link: https://www.econbiz.de/10011575486

Exploration of factors influencing body image satisfaction and purchase intent

Rieke, Sara Emma; Fowler, Deborah Clay; Chang, Hyo Jung; … - In: Journal of Fashion Marketing and Management 20 (2016) 2, pp. 208-229

state is an extremely large state encompassing 36 percent of the USA population. Additionally, race/ethnic diversity was … retailers to understand how body image can impact the customers perceptions of their stores and their employees. Marketers and …

Persistent link: https://www.econbiz.de/10014868787

An experiment on the effect of psychic distance on internationalisation of retailers

Szylit, Flavia; Botelho, Delane - In: International journal of export marketing 1 (2016/2017) 4, pp. 396-414

Persistent link: https://www.econbiz.de/10011859936

Flagship stores as a market entry method: the perspective of luxury fashion retailing

Moore, Christopher M.; Doherty, Anne Marie; Doyle, … - In: European Journal of Marketing 44 (2010) 1/2, pp. 139-161

Purpose – Employing the qualitative method, this paper sets out to investigate the role and function of flagship stores … characteristics of luxury retailers' flagship stores. It finds that luxury flagship stores represent a strategic approach to market … of flagship stores and the wholesaling method of distribution is highlighted. The importance of the flagship store in …

Persistent link: https://www.econbiz.de/10014722625

The role of networks and matching in market entry to emerging retail markets

Elg, Ulf; Ghauri, Pervez N.; Tarnovskaya, Veronika - In: International Marketing Review 25 (2008) 6, pp. 674-699

Purpose – The purpose is to investigate how a retailer identifies critical network actors and gains their support when entering an emerging market. and to examine the role of a firm's relationships with different types of actors on the new market. Design/methodology/approach – The study is...

Persistent link: https://www.econbiz.de/10014827442

Internationalisation of the Spanish fashion brand Zara

Lopez, Carmen; Fan, Ying - In: Journal of Fashion Marketing and Management: An … 13 (2009) 2, pp. 279-296

Purpose – Research on the internationalisation of retailing has been mainly focused on market entry issues. This paper …

Persistent link: https://www.econbiz.de/10014868044

Grocery provision in the USA: room for expansion?

Silcock, E.; Clarke, G.P.; Clarke, D.B.; Wrigley, N. - In: International Journal of Retail & Distribution Management 27 (1999) 1, pp. 8-21

Despite recent debates in the literature surrounding the notion of absolute saturation in European food retailing, it … European retailers, Ahold and Sainsbury, the USA has provided such a new market. The aim of this paper is to compare briefly … the variations in levels of provision between the UK and the USA and to then focus on an analysis of US state variations …

Persistent link: https://www.econbiz.de/10014803910

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