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Country‐of‐Origin Stereotyping: A Case Study in the New Zealand Motor Vehicle Industry
Lawrence, C.; Marr, N.E.; Prendergast, G.P. - In: European Journal of Marketing 26 (1992) 3, pp. 37-51
Focuses on the issue of country of origin stereotyping by consumers in the New Zealand automobile market. The approach … the study indicate that there is a significant level of stereotyping in the New Zealand automobile market, with “made in …
Persistent link: https://www.econbiz.de/10014724762
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The relative effects of national stereotype and advertising information on the selection of a service provider: an empirical study
Jean Harrison‐Walker, L. - In: Journal of Services Marketing 9 (1995) 1, pp. 47-59
Asks whether service provider nationality significantly influences consumer decision making and, if so, whether the influence of national stereotype is moderated by the presence of additional information, such as professional credentials or service availability, or by the consumer′s...
Persistent link: https://www.econbiz.de/10014905537
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The aging consumer: what’s all the fuss about anyway?
Leventhal, Richard C. - In: Journal of Consumer Marketing 8 (1991) 1, pp. 29-34
Considers the “baby boom” generation, and that all of them will be the new aging market starting in the 1990s. Argues that when marketers are considering aging consumers, there are three demographic issues that must be considered prior to the creation to any strategy: (1) stereotypes...
Persistent link: https://www.econbiz.de/10014849031
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Cohorts II: a new approach to market segmentation
Bickert, Jock - In: Journal of Consumer Marketing 14 (1997) 5, pp. 362-379
Asserts that when faced with complex motives and behavior, humans tend to simplify and generalize in order to make sense of a bewildering set of complexities. Categorical systems are standard tools for boiling down the diversity of human behavior into manageable pockets (market segments) that...
Persistent link: https://www.econbiz.de/10014849179
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The Solo Consumer: Unique Opportunity for the Service Marketer
Goodwin, Cathy; Lockshin, Larry - In: Journal of Services Marketing 6 (1992) 3, pp. 27-36
adapt to such consumers instead of stereotyping them and perceiving them as “lonely” in a negative manner, which will only …
Persistent link: https://www.econbiz.de/10014905476
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Place de l'origine dans la qualité et dimensions de l'image : perceptions des experts Français et Tunisiens, cas de l'huile d'olive
Dekhili, S.; D'Hauteville, F. - Unité Mixte de Recherche Marchés, Organisations, … - 2006
these regions. This paper explores some the dimensions of the image of a country (region), using olive oil as a case study … is more interesting to consider the region level for the characterisation of the olive oil. The image is multidimensional …. ...French Abstract : Nous nous proposons de déterminer les dimensions de l'image Pays/Région d'origine dans le cas de l'huile d …
Persistent link: https://www.econbiz.de/10004992668
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Les dimensions perçues de l'image de la région d'origine. Cas de l'huile d'olive
Dekhili, S.; D'Hauteville, F. - Unité Mixte de Recherche Marchés, Organisations, … - 2006
This paper explores those dimensions of the image of a "country" and "region" of origin influencing consumers … of olives is a specific dimension of the image of an olive oil. ...French Abstract : Nous proposons de déterminer les … constatons que la variété d'olives est une dimension d'image spécifique de l'huile d'olive. …
Persistent link: https://www.econbiz.de/10004992673
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Chinese consumers’ evaluation of foreign products: the influence of culture, product types and product presentation format
Zhang, Yong - In: European Journal of Marketing 30 (1996) 12, pp. 50-68
Underlines that marketers are interested in how consumers evaluate products sourced from overseas. Observes that, along with the globalization of business, more developing countries have become feasible markets for a variety of consumer goods manufactured in industrialized countries, yet...
Persistent link: https://www.econbiz.de/10014723207
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Consumer ethnocentrism measurement ‐ An assessment of the reliability and validity of the CETSCALE in Spain
Luque‐Martínez, Teodoro; Ibáñez‐Zapata, José‐Angel - In: European Journal of Marketing 34 (2000) 11/12, pp. 1353-1374
Before the CETSCALE can be used as a measure of consumer ethnocentrism on an international basis, it is necessary to assess its validity and reliability in as many countries and different conditions as possible. In this sense, the main purpose of this paper is to validate the CETSCALE as a...
Persistent link: https://www.econbiz.de/10014721954
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Country image: consumer evaluation of product category extensions
Agarwal, Sanjeev; Sikri, Sameer - In: International Marketing Review 13 (1996) 4, pp. 23-39
analysis of data indicates that consumers’ perceptions of new products from a given country are related to the image they hold …
Persistent link: https://www.econbiz.de/10014827731