The aging consumer: what’s all the fuss about anyway?
Year of publication: |
1991
|
---|---|
Authors: | Leventhal, Richard C. |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 8.1991, 1, p. 29-34
|
Publisher: |
MCB UP Ltd |
Subject: | Age groups | Market segmentation | Marketing strategy | Stereotyping |
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