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International marketing and th...
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International marketing
30
Internationales Marketing
25
Consumer behaviour
17
Konsumentenverhalten
12
China
10
Multinationales Unternehmen
10
Transnational corporation
10
Country of origin
8
USA
8
Brand image
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Bibliometrics
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Bibliometrie
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Brand management
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Export
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Markenführung
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Markenimage
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Marketingmanagement
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Theorie
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Theory
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Designation of origin
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E-commerce
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Electronic Commerce
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Herkunftsbezeichnung
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International market entry
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Internationaler Markteintritt
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Strategic management
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Strategisches Management
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United States
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Rules of origin
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Social marketing
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Beziehungsmarketing
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research-article
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English
91
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Samiee, Saeed
122
Chao, Paul
43
Leonidou, Leonidas C.
11
Chabowski, Brian R.
9
Katsikeas, Constantine S.
9
Walters, Peter G.P.
8
Tai, Susan
7
Pae, Jae H.
5
Sääksjärvi, Maria
5
Aykol, Bilge
4
Jeong, Insik
4
Yip, Leslie S.C.
4
Huang, Guang
3
Hult, G. Tomas M.
3
Ryans, John K.
3
Theodosiou, Marios
3
Walters, Peter G. P.
3
Zhou, Yanfeng
3
Athanassiou, Nicholas
2
Chabowski, Brian R
2
DuBois, Frank L.
2
Gupta, Pola B.
2
Hult, G Tomas M
2
Lai, Wen-hsiang
2
Leonidou, Constantinos N.
2
Luk, Sherriff T.K.
2
Pae, Jae Hyeon
2
Rajendran, K.N.
2
Roth, Kendall
2
Sharma, Subhash
2
Shimp, Terence A.
2
Walters, Peter G.
2
Wang, Xuehua
2
Yip, Leslie Sai-Chung
2
Ahlert, Dieter
1
Anckar, Patrik
1
Andersen, Paul Houman
1
Andresen, Paul Houman
1
Backhaus, Christof
1
Brouthers, Lance Eliot
1
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International Marketing Review
26
International marketing review
18
Journal of business research : JBR
14
Journal of the Academy of Marketing Science
10
Journal of Business Research
8
Journal of International Business Studies
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of international marketing
6
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
International business review : the official journal of the European International Business Academy
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
3
The SAGE handbook of international marketing
3
Business Horizons
2
Business horizons
2
European Journal of Marketing
2
Handbook of research in international marketing
2
International Business Review
2
International journal of Chinese culture and management : IJCCM
2
International marketing ; Vol. 2
2
Journal of international consumer marketing
2
Management international review : mir ; journal of international business
2
Thunderbird international business review
2
Edward Elgar E-Book Archive
1
Emerging issues in international business research
1
European journal of marketing
1
European journal of marketing : EJM
1
Handbook of research on born globals
1
Handbook on cross-cultural marketing
1
International journal of advertising : the quarterly review of marketing communications
1
International marketing ; Vol. 3
1
International marketing ; Vol. I
1
International marketing ; Vol. II
1
International marketing ; Vol. V
1
International marketing ; Vol. VI
1
JIBS Special Collections
1
Journal of Consumer Research
1
Journal of Services Marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of international management
1
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ECONIS (ZBW)
65
OLC EcoSci
45
Other ZBW resources
29
RePEc
20
USB Cologne (EcoSocSci)
2
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21
Globalization of firms : strategies and outcomes
Samiee, Saeed
- In:
Emerging issues in international business research
,
(pp. 201-222)
.
2002
Persistent link: https://www.econbiz.de/10001660677
Saved in:
22
Roles and consequences of electronic commerce in global marketing
Samiee, Saeed
- In:
Handbook of research in international marketing
,
(pp. 336-357)
.
2003
Persistent link: https://www.econbiz.de/10001803944
Saved in:
23
Customer evaluation of products in a global market
Samiee, Saeed
- In:
Journal of international business studies : JIBS ; an …
25
(
1994
)
3
,
pp. 579-604
Persistent link: https://www.econbiz.de/10001168676
Saved in:
24
Strategic considerations of the EC 1992 plan for small exporters
Samiee, Saeed
- In:
Business horizons
33
(
1990
)
2
,
pp. 48-52
Persistent link: https://www.econbiz.de/10001084422
Saved in:
25
Pricing in marketing strategies of US- and foreign-based companies
Samiee, Saeed
- In:
Journal of business research : JBR
15
(
1987
)
1
,
pp. 17-30
Persistent link: https://www.econbiz.de/10001029676
Saved in:
26
Retailing and channel considerations in developing countries : a review and research propositions
Samiee, Saeed
- In:
Journal of business research : JBR
27
(
1993
)
2
,
pp. 103-129
Persistent link: https://www.econbiz.de/10001143722
Saved in:
27
Social marketing in the global context
Chao, Paul
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10009522605
Saved in:
28
Modeling market orientation and organizational antecedents in a social marketing context : evidence from China
Zhou, Yanfeng
;
Chao, Paul
;
Huang, Guang
- In:
International marketing review
26
(
2009
)
3
,
pp. 256-274
Persistent link: https://www.econbiz.de/10009522606
Saved in:
29
Effects of fit, consumer involvement and the number of celebrities on consumer behavior in an emerging market
Wang, Haizhong
;
Chao, Paul
;
Wang, Jing Yi
- In:
Journal of international consumer marketing
27
(
2015
)
5
,
pp. 388-402
Persistent link: https://www.econbiz.de/10011410272
Saved in:
30
Country-of-origin effects in global industrial sourcing : toward an integrated framework
Andresen, Paul Houman
;
Chao, Paul
- In:
Management international review : mir ; journal of …
43
(
2003
)
4
,
pp. 339-360
Persistent link: https://www.econbiz.de/10001832808
Saved in:
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