Purpose – US apparel firms have been relatively slow exploring Chinese and Indian apparel markets, despite the countries' tremendous growth potentials. To help US apparel firms successfully enter these promising markets, this study aims to compare evaluative attributes that Chinese and Indian...

Purpose – The purpose of this paper is to develop online community attributes based on Preece's sociability and usability framework to assess how online community attributes hosted by retailers or national brand companies may generate positive outcomes for consumers. Also, this study seeks to...