Cross‐cultural examination of the relationships among firm reputation, e‐satisfaction, e‐trust, and e‐loyalty
Year of publication: |
2008
|
---|---|
Authors: | Jin, Byoungho ; Yong Park, Jin ; Kim, Jiyoung |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 25.2008, 3, p. 324-337
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Cross‐cultural studies | Electronic commerce | Customer satisfaction | Customer loyalty | United States of America | Korea |
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