Front Cover -- Case Studies in the Wine Industry -- Copyright -- Contents -- Contributors -- Foreword -- Series Preface -- 1: Introduction -- Reference -- Part One: Market outlook, consumer behavior and the relevance of consumer science -- 2: Wine sector: Definitions and nuances from global to...

Market prices are well known to efficiently collect and aggregate diverse information regarding the economic value of goods, services, and firms, particularly when trading financial securities. We propose a novel application of the price discovery mechanism in the context of marketing research:...

This study measures the degree of contagion or interpersonal influence in the diffusion of new consumer packaged goods (CPGs). The authors demonstrate that when an individual-level trial hazard model is properly specified to account for potential sources of biases, substantial contagion effects...

The purpose of research in marketing is to develop a more effective, efficient, and humane marketing system. The present research-publication system puts too much emphasis on quality control. This distracts attention from the fundamental purpose of publishing and thus inhibits innovation....