Moral philosophers and marketing ethicists generally agree that variations in moral judgements exist between different … ethical judgements. The results based on a survey of members of the American Marketing Association and the Thai Marketing …

ethics. Design/methodology/approach – Survey respondents were professional marketers in Thailand ( n =605) and US ( n =453 …. Findings – American managers were more likely to perceive the unethical marketing behaviors to be more serious. American … businesspeople, however, on their perceptions about the importance of ethics. Research limitations/implications – Limitations …