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Early adopters of the Web as a retail medium: small company winners and losers
O’Keefe, Robert M.; O’Connor, Gina; Kung, Hsiang‐Jui - In: European Journal of Marketing 32 (1998) 7/8, pp. 629-643
From July 1995 until July 1996 we followed a group of small companies that were retailing on the Web. We surveyed our sample three times over this period, collecting both quantitative and qualitative data and visible data from their Web sites. Our intention was to initiate research into...
Persistent link: https://www.econbiz.de/10014723276
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Rural small firms' website quality in transition and market economies
Sanders, John; Galloway, Laura - In: Journal of small business and enterprise development 20 (2013) 4, pp. 788-806
Persistent link: https://www.econbiz.de/10010230788
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Does the quality of websites vary by location? A study of urban and rural small firms in Scotland
Sanders, John; Galloway, Laura - In: Local Economy 27 (2012) 2, pp. 119-135
Documents a study of the usefulness and quality of websites of small firms in urban and rural areas in Scotland using an adapted Web Assessment Index, originally developed by Gonzalez and Palacios. Contrary to the theoretical gap between practice quality in urban and rural small firms, website...
Persistent link: https://www.econbiz.de/10009654019
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Exploring efforts to engender on‐line trust
Durkan, Paula; Durkin, Mark; Gillen, Jenny - In: International Journal of Entrepreneurial Behavior & Research 9 (2003) 3, pp. 93-110
The Internet presents many possibilities by which small firms can better identify and exploit marketing opportunities …
Persistent link: https://www.econbiz.de/10014769598
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Rural small firms' website quality in transition and market economies
Sanders, John; Galloway, Laura - In: Journal of Small Business and Enterprise Development 20 (2013) 4, pp. 788-806
-sized enterprises (SMEs). The internet may indeed contribute to rural economies, but only insofar as it is facilitated by infrastructure … contributes to the understanding of rural entrepreneurship as a heterogeneous concept by comparing practice in four distinct rural …
Persistent link: https://www.econbiz.de/10014903562
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Differing views and use of integrated marketing communications – findings from a survey of New Zealand small businesses
Shyan Fam, Kim - In: Journal of Small Business and Enterprise Development 8 (2001) 3, pp. 205-214
The purpose of this study is to examine how small businesses (ie owner‐managers) view integrated marketing communications (IMC), its associated advantages and barriers to adopting this new marketing paradigm. This is undertaken by exploring clothing and shoe retailers’ perceptions of several...
Persistent link: https://www.econbiz.de/10014903469
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New media in marketing redefine competitive advantage: a comparison of small and large firms
Lynn, Gary S.; Maltz, Alan C.; Jurkat, Peter M.; … - In: Journal of Services Marketing 13 (1999) 1, pp. 9-20
Large firms have traditionally commanded a competitive advantage in the marketplace over small firms by being able to use their financial strength to perform large‐scale market research studies, to design and implement wide reaching advertising campaigns, and to establish computer and...
Persistent link: https://www.econbiz.de/10014905628
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Key obstacles to EDI success: from the US small manufacturing companies’ perspective
Jun, Minjoon; Cai, Shaohan - In: Industrial Management & Data Systems 103 (2003) 3, pp. 192-203
This study first empirically investigated key EDI obstacles experienced by US small manufacturing firms and, then, examined the relationships between the identified obstacles and their realized EDI benefits. This research revealed the following important findings. First, four dimensions of...
Persistent link: https://www.econbiz.de/10014823738
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A theoretical framework of corporate online communication: a marketing public relations (MPR) perspective
Du Plessis, Thereséa Charmaine - 2005
This study identifies, tests and modifies factors for effective corporate online communication using a marketing public relations (MPR) perspective. An MPR perspective entails an integrated cross-disciplinary approach with a strong product and/or service focus. The need for the study is...
Persistent link: https://www.econbiz.de/10009457824
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Cyber retailing in the UK: the potential of the internet as a retail channel
Doherty, Neil; Ellis-Chadwick, Fiona; Hart, Cathy - 1999
utilisation of the Internet within the UKretail sector and examining its potential as a new retailchannel. The paper presents an …-depth interviews. Thisapproach provides a framework of current retail usage ofthe Internet and explores retailers’ perceptions of … on the Internet are low and provides guidancefor retailers wishing to increase their level of Internetactivity. …
Persistent link: https://www.econbiz.de/10009461283