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Global Consumer Tendencies

Keillor, Bruce D.; D'Amico, Michael; Horton, Veronica - In: Psychology & marketing 18 (2001) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10006980633

A Cross-National Assessment of Social Desirability Bias and Consumer Ethnocentrism

Hult, G.Tomas M.; Keillor, Bruce D.; Lafferty, Barbara A. - In: Journal of global marketing 12 (1999) 4, pp. 29-44

Persistent link: https://www.econbiz.de/10006987783

Perceptions of a Foreign Service Offering in an Overseas Market: The Case of Fast Food in Hong Kong

Keillor, Bruce D.; Fields, D.Michael - In: Journal of international consumer marketing 9 (1996) 1, pp. 83

Persistent link: https://www.econbiz.de/10007133809

Organizational Learning and Market Orientation in International Marketing Education

Hult, G.Tomas M.; Keillor, Bruce D. - In: Journal of teaching in international business 10 (1999) 3-4, pp. 81-98

Persistent link: https://www.econbiz.de/10007120342

Threats to international operations: dealing with political risk at the firm level

Keillor, Bruce D.; Wilkinson, Timothy J.; Owens, Deborah - In: Journal of Business Research 58 (2005) 5, pp. 629-635

Persistent link: https://www.econbiz.de/10005477409

Firm-level political behavior in the global marketplace

Keillor, Bruce D.; Boller, Gregory W.; Ferrell, O. C. - In: Journal of Business Research 40 (1997) 2, pp. 113-126

Persistent link: https://www.econbiz.de/10005477668

The service encounter in a multi-national context

Keillor, Bruce D.; Lewison, Dale; Hult, G.Tomas M.; … - In: The journal of services marketing 21 (2007) 6, pp. 451

Persistent link: https://www.econbiz.de/10007797740

Salesforce automation issues prior to implementation: the relationship between attitudes toward technology, experience and productivity

Keillor, Bruce D.; Bashaw, R. Edward; Pettijohn, Charles E. - In: Journal of Business & Industrial Marketing 12 (1997) 3/4, pp. 209-219

One of the primary characteristics of the sales environment of the next century will be the proliferation of technology as an important component of the sales process. The successful salesperson of the future will be marked by an ability to incorporate and directly apply a wide range of...

Persistent link: https://www.econbiz.de/10014843321

Relationship‐oriented characteristics and individual salesperson performance

Keillor, Bruce D.; Stephen Parker, R.; Pettijohn, Charles E. - In: Journal of Business & Industrial Marketing 15 (2000) 1, pp. 7-22

One of the recent trends in sales research has been a growing focus on relationally based buyer‐seller interactions. Although existing sales literature is in general agreement as to the theoretical composition of buyer‐seller relationships, a lack of empirical evidence exists for the...

Persistent link: https://www.econbiz.de/10014842603

Marketing in the 21st century

Keillor, Bruce D. (contributor)

Persistent link: https://www.econbiz.de/10004878667