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Number 3 - Consumer desire to buy and use products in international markets: How to capture it, how to sustain it
Wood, Van R.; Darling, John R.; Siders, Mark - In: International marketing review 16 (1999) 2-3, pp. 231-256
Persistent link: https://www.econbiz.de/10006297982
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The market competitiveness of major industrialized countries : a longitudinal examination of Western European, the Pacific Rim, and North American consumer product rivalries
Wood, Van R. - In: Liiketaloudellinen aikakauskirja 41 (1993) 3, pp. 202-232
Persistent link: https://www.econbiz.de/10001150865
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How important is knowledge of the culture environment when evaluating potential export markets? : Empirical results from a sample of experienced US exporters
Wood, Van R. - In: Liiketaloudellinen aikakauskirja 49 (2000) 4, pp. 541-557
Persistent link: https://www.econbiz.de/10001551246
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Globalization, sustainability and marketing of healthcare in emerging market economies : doing good while doing well
Wood, Van R. - In: Research handbook of marketing in emerging economies, (pp. 30-54). 2017
Persistent link: https://www.econbiz.de/10011656159
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A study of changes in Finnish consumer attitudes toward the products and associated marketing practices of selected countries, 1975 - 1990
Darling, John R. - In: Liiketaloudellinen aikakauskirja 39 (1990) 3, pp. 175-187
Persistent link: https://www.econbiz.de/10001099666
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A comparative analysis of changes in Finnish consumer attitudes toward the products and associated marketing practices of various selected countries, 1975 to 2000
Darling, John R. - In: Liiketaloudellinen aikakauskirja 50 (2001) 2, pp. 167-187
Persistent link: https://www.econbiz.de/10001597550
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Attitudes toward the marketing concept in developing countries
Darling, John R. - In: Liiketaloudellinen aikakauskirja 25 (1976) 4, pp. 435-453
Persistent link: https://www.econbiz.de/10002048407
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Interrelationship of elements in the marketing mix
Darling, John R. - In: Liiketaloudellinen aikakauskirja 31 (1982) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10002048434
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A longitudinal study of the attitudes of Finnish consumers toward the products and associated marketing practices of various selected countries
Darling, John R. - In: Liiketaloudellinen aikakauskirja 29 (1980) 4, pp. 252-268
Persistent link: https://www.econbiz.de/10002048468
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Marketing Chinese products in the U.S. Keys for success
Darling, John R. - In: Zhongguo-xingzheng (1985), pp. 9-42
Persistent link: https://www.econbiz.de/10002048483