Sustained competitive advantage depends heavily on the ability of organisations to internalise the benefits of innovative activities. While the vital importance of innovation in today's competitive climate has been widely proclaimed, our understanding of innovative behaviour in service...

Sustained competitive advantage depends heavily on the ability of organisations to internalise the benefits of innovative activities. While the vital importance of innovation in today's competitive climate has been widely proclaimed, our understanding of innovative behaviour in service...

The ability of business marketers to monitor, strategically adopt and manage new technologies is an important predictor of long‐term competitiveness. Expanding on recent work this paper develops a framework linking the technical knowledge of a firm’s managers to its ability to gain and hold...

Purpose – The purpose of this paper is to describe how Nespresso achieved competitive advantage through innovation by changing the rules of the game in its industry. Design/methodology/approach – Nespresso was analyzed based on public available secondary data, in combination with related...

Large firms have traditionally commanded a competitive advantage in the marketplace over small firms by being able to use their financial strength to perform large‐scale market research studies, to design and implement wide reaching advertising campaigns, and to establish computer and...

Continuous improvement is no longer sufficient to meet customer expectations. The need is for a radical change in the way we work. Business process re‐engineering (BPR) can help organizations make that change. Defines BPR, traces its evolution, and explains how to use the elements of BPR to...

The main goal of this article is to analyze the role that competitive advantage takes on the relationship between entrepreneurial orientation, resources and capabilities, and export performance of Portuguese small and medium enterprises exporting footwear industry. Additionally this research has...