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The effect of export marketing capabilities on export performance : moderating role of dysfunctional competition
Boso, Nathaniel; Adeola, Ogechi; Danso, Albert; … - In: Industrial marketing management : the international … 78 (2019), pp. 137-145
Persistent link: https://www.econbiz.de/10012026169
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Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures
Gregory, Gary D.; Ngo, Liem Viet; Karavdic, Munib - In: Industrial marketing management : the international … 78 (2019), pp. 146-157
Persistent link: https://www.econbiz.de/10012026170
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SMEs internationalization : the role of product innovation, market intelligence, pricing and marketing communication capabilities as drivers of SMEs' international performance
Falahat, Mohammad; Ramayah T.; Soto-Acosta, Pedro; Lee, … - In: Technological forecasting & social change : an … 152 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012234645
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An application of internal marketing for sustainable competitive advantage in Johannesburg construction firms
Gwinji, Wedzerai Andrew; Chiliya, Norman; Chuchu, Tinashe; … - In: African journal of business and economic research : AJBER 15 (2020) 1, pp. 185-202
Persistent link: https://www.econbiz.de/10012666107
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Leading digital transformation through an Agile Marketing Capability : the case of Spotahome
Moi, Ludovica; Cabiddu, Francesca - In: Journal of management & governance 25 (2021) 4, pp. 1145-1177
Persistent link: https://www.econbiz.de/10012656540
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Marketing capabilities for small and medium enterprises that supply large companies
Mainardes, Emerson Wagner; Cisneiros, Gabriela Pessoa … - In: The journal of business & industrial marketing 37 (2022) 1, pp. 47-64
Persistent link: https://www.econbiz.de/10012797088
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Die Lead-Markt-Strategie : Das Geheimnis weltweit erfolgreicher Innovationen
Beise, Marian (contributor) - 2006
Überblick über das Lead-Markt-Konzept -- Überblick über das Lead-Markt-Konzept -- Lead-Märkte erkennen -- Was sind Lead-Märkte? -- Lead-Märkte erklären -- Warum werden Länder zu Lead-Märkten? -- Lead-Märkte nutzen -- Die Lead-Markt-Strategie in der Produktentwicklung -- Die...
Persistent link: https://www.econbiz.de/10014014115
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Adaptive marketing capabilities, market orientation, and international performance : the moderation effect of competitive intensity
Reimann, Caroline Kalil; Carvalho, Fernando Manuel … - In: The journal of business & industrial marketing 37 (2022) 12, pp. 2533-2543
Persistent link: https://www.econbiz.de/10013455429
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Eyes open and hands on : market knowledge and marketing capabilities in export markets
Hoque, Mohammad Tayeenul; Ahammad, Mohammad F.; Tzokas, … - In: International marketing review 39 (2022) 3, pp. 431-462
Persistent link: https://www.econbiz.de/10013396265
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Performance implication of exploration and exploitation in foreign markets : the role of marketing capability and operation flexibility
Ju, Min; Gao, Gerald Yong - In: International marketing review 39 (2022) 4, pp. 785-810
Persistent link: https://www.econbiz.de/10013396331