Small and medium-sized enterprises (SMEs) play an important role in economic and development growth, particularly in developing countries. Their success depends on the expansion of their markets across borders, based on the strategies adopted, in which differentiation strategies and positional...

Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other...

Überblick über das Lead-Markt-Konzept -- Überblick über das Lead-Markt-Konzept -- Lead-Märkte erkennen -- Was sind Lead-Märkte? -- Lead-Märkte erklären -- Warum werden Länder zu Lead-Märkten? -- Lead-Märkte nutzen -- Die Lead-Markt-Strategie in der Produktentwicklung -- Die...

Companies that successfully incorporate international sourcing into their international marketing strategies enhance their abilities to provide their customers with quality products at acceptable prices. To a large extent, an effective international marketing strategy depends on a firm′s...

Multinationals usually face challenges of new business practices, dynamic consumer preferences, location choices for different value chain activities, and effective co‐ordination of global operations. Suggests that multinationals cultivate global experience curve advantage by improving...