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Rethinking ethical leadership, social capital and customer relationship

Zheng, Qinqin; Wang, Miao; Li, Zhiqiang - In: The journal of management development 30 (2011) 7/8, pp. 663-674

Persistent link: https://www.econbiz.de/10009273369

Service loyalty : accounting for social capital

Jones, Tim; Taylor, Shirley F. - In: The journal of services marketing 26 (2012) 1, pp. 60-74

Persistent link: https://www.econbiz.de/10009519749

Die Virtuelle Gemeinschaft als Instrument des Customer Relationship Management

Bauer, Hans H. (contributor) - In: Internet-Marketing : marktorientiertes E-Business in …, (pp. 325-371). 2001

Persistent link: https://www.econbiz.de/10001615400

Soziales Kapital als Determinante der Kundenbeziehung

Bauer, Hans H.; Brünner, Dirk; Grether, Mark; Leach, Mark - 2001

Persistent link: https://www.econbiz.de/10001574636

How relational capabilities matter? : organizational context and performance of internationally oriented SMEs

Ciszewska-Mlinarič, Mariola; Obłój, Krzystof; … - In: Central European business review : CEBR 1 (2012) 3, pp. 28-36

Persistent link: https://www.econbiz.de/10010343804

Trust me, trust me not : a nuanced view of influencer marketing on social media

Kim, Do Yuon; Kim, Hye-yŏng - In: Journal of business research : JBR 134 (2021), pp. 223-232

Persistent link: https://www.econbiz.de/10012643742

The impact of social capital and social interaction on customers' purchase intention, considering knowledge sharing in social commerce context

Ghahtarani, Alireza; Sheikhmohammady, Majid; Rostami, … - In: Journal of innovation & knowledge : JIK 5 (2020) 3, pp. 191-199

In this research, we identify factors influencing the behavior of knowledge sharing and customer purchasing intention based on two theories of social capital and social interaction. The conceptual model, designed based on theoretical foundations, includes the dimensions of these two theories....

Persistent link: https://www.econbiz.de/10012239048

The central role of a company's technological reputation in enhancing customer performance in the B2B context of SMEs

Agostini, Lara; Nosella, Anna - In: Journal of engineering and technology management : JET-M 42 (2016), pp. 1-14

Persistent link: https://www.econbiz.de/10011630563

Relational factors as part of network relationship evaluation

Breite, Rainer; Mäenpää, Sari; Suominen, Anu; Perho, Mika - In: Practices for network management : in search of …, (pp. 159-175). 2017

Persistent link: https://www.econbiz.de/10011634776

Social media

Fenton., Alex; Mohamad, Mostafa; Jones, Ashley - In: Digital and social media marketing : a results-driven …, (pp. 190-213). 2017

Persistent link: https://www.econbiz.de/10011582705