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A literature review on consumer's complaining behavior and dissatisfaction : implication of marketing strategies with special reference to the online retail sector
Komal - In: Inventi impact: retailing & consumer services (2021) 3, pp. 190-205
Persistent link: https://www.econbiz.de/10012696532
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Frozen food industry in India : a market study
Khatri, Rashmi - In: Global journal of business management : GJBM 7 (2013) 1, pp. 59-82
Persistent link: https://www.econbiz.de/10010189424
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The marketing of Italian wine brands in China : the "mainstreaming" approach
Lin, Han; Tavoletti, Ernesto - In: Transition studies review 20 (2013) 2, pp. 221-237
Persistent link: https://www.econbiz.de/10010192946
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A study of sustainable behaviors among California Hispanics regarding transportation
McCabe, Mary Beth; Corona, Ramon; Weaver, Richard - In: Review of business & finance studies : RBFS 4 (2013) 2, pp. 21-28
Persistent link: https://www.econbiz.de/10009741249
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Minimalism in consumption : a typology and brand engagement strategies
Pangarkar, Aniruddha; Shukla, Paurav; Taylor, Charles … - In: Journal of business research : JBR 127 (2021), pp. 167-178
Persistent link: https://www.econbiz.de/10012494363
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Do the pieces fit? : assessing the configuration effects of promotion attributes
Peng, Ling; Cui, Geng; Chung, Yuho - In: Journal of business research : JBR 109 (2020), pp. 337-349
Persistent link: https://www.econbiz.de/10012238078
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Marketing channel attribution modelling : Markov chain analysis
Mehta, Kunal; Singhal, Ekta - In: International journal of Indian culture and business … 21 (2020) 1, pp. 63-77
Persistent link: https://www.econbiz.de/10012284771
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Which one is more valuable in coordinating the online and offline distribution? : service support or online price coordination
Pei, Zhi; Yan, Ruiliang; Ghose, Sanjoy - In: Industrial marketing management : the international … 87 (2020), pp. 150-159
Persistent link: https://www.econbiz.de/10012285147
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Modeling perceived quality, customer satisfaction and orobability of guest returning to the destination
Popovic, Olivera Blagojevic; Nikic, Vinko; Bulatovic, Iva; … - In: Montenegrin journal of economics 14 (2018) 1, pp. 69-78
Persistent link: https://www.econbiz.de/10012264306
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Identifying key performance indicators for marketing strategies in mobile applications : a systematic literature review
Reyes-Menendez, Ana; Saura, José Ramón; … - In: International journal of electronic marketing and … 11 (2020) 3, pp. 259-277
Persistent link: https://www.econbiz.de/10012251135