Food safety represents a current topic, with significant implications and diverse approaches within the specialized literature. In the context of globalization and integration of agricultural markets, the necessity of guaranteeing food safety is imperative for the functionality of contemporary...

This paper reviews the main marketing strategies applied by the European chocolate industry. It focuses on the role of country-of-origin, product diversification and scenarios, and provides a historical overview of the industry. This is followed by a discussion of the association between a brand...

In this paper, we analysed the relationship between sustainable buying intention (SBI) and marketing strategies (price, product, communication and placement) and We use a theoretical model to test hypothesis via structural equation model by maximum likelihood in AMOS version 19.0 software....

This research provides empirical evidence on the implementation of the strategic marketing planning in the context of Indonesia, a newly industrialized country. Drawing from a contingency theory, the research posits that the credibility of marketing strategy depends on the external business...

Descriptive statistics and time-series econometric models are used to characterize the behavior of monthly fluid milk prices. Prices in April, May and June appear to be more variable than those in subsequent months, and the spring-time prices are perhaps skewed. Econometric models can capture...

A personal interview survey of 87 grain marketing cooperatives regarding the impact of changes in government programs and planned responses to the dilemma of excess capacity and loss of government storage income and related factors is reported. Government storage payment's impact on financial...

The performance of the grain transportation industry, historically low real grain prices, and decreasing government support for grain prices have renewed interest in local grain prices and shipping costs. An understanding of the relationship between local cash prices and futures prices is an...

With coffee prices at their lowest in a century, producing countries, which are mostly developing countries, are facing the worst crisis in history. The International Coffee Organization (ICO) acknowledges that poverty and unemployment are growing so rapidly that the consequences would be dire...

Research on consumer behaviour has revealed that the prospect of reachinga personal value is the virtual buying motive. Bearing this in mind, the researcher, aswell as the marketer, is not only able to observe whether one product is preferred toanother, but also to understand why this product is...

The European and Italian food system is experiencing a change in the relationship with the consumer andwith the distribution. In fact, customers are increasingly demanding, and are attracted, by products that have highquality content and a strong link with the territory.The brands with the price...