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How does the added new online channel impact the supporting advertising expenditure?
Pei, Zhi; Toombs, Leslie; Yan, Ruiliang - In: Journal of retailing and consumer services 21 (2014) 3, pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
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The strategic value of cooperative advertising in the dual-channel competition
Yan, Ruiliang; Pei, Zhi - In: International journal of electronic commerce : IJEC 19 (2014/2015) 3, pp. 118-143
Persistent link: https://www.econbiz.de/10011434017
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An analytic hierarchy process analysis : application to subscriber retention decisions in the Nigerian mobile telecommunications
Adebiyi, Sulaimon Olanrewaju; Oyatoye, Emmanuel Olateju; … - In: International journal of management and economics 48 (2015), pp. 63-83
Persistent link: https://www.econbiz.de/10011525498
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Competitive marketing strategies for buying organic food
Leelakulthanit, Orose - In: International journal of applied business and economic … 14 (2016) 1, pp. 141-154
Persistent link: https://www.econbiz.de/10011547355
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Price transmission among different Atlantic salmon products in the U.S. import market
Kehar Singh - In: Aquaculture economics & management : official journal … 20 (2016) 3, pp. 253-271
Persistent link: https://www.econbiz.de/10011548946
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Customer retention strategies for disintermediated travel agents : how to stop customers from migrating to online booking channels
Viljoen, Kim; Roberts-Lombard, M. - In: The journal of applied business research 32 (2016) 2, pp. 541-554
Persistent link: https://www.econbiz.de/10011500621
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Customer retention strategies for disintermediated travel agents : how to stop customers from migrating to online booking channels
Viljoen, Kim; Roberts-Lombard, Mornay - In: The journal of applied business research 32 (2016) 3, pp. 681-694
Persistent link: https://www.econbiz.de/10011500808
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Attributes influencing information search for college choice : an exploratory tudy
Verghese, Annie; Kamalanabhan, T. J. - In: International journal of business innovation and research 9 (2015) 1, pp. 34-51
Persistent link: https://www.econbiz.de/10011506512
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The execution of marketing strategies in a developing ecomy : a case study of selected market leaders
Appiah-Adu, Kwaku; Amoako, George Kofi - In: African journal of economic and management studies : AJEMS 7 (2016) 1, pp. 9-29
Persistent link: https://www.econbiz.de/10011560477
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Social media as an enabler of marketing strategies
Kujur, Fedric; Singh, Saumya - In: International journal of economic research 13 (2016) 1, pp. 373-381
Persistent link: https://www.econbiz.de/10011560880