The execution of marketing strategies in a developing ecomy : a case study of selected market leaders
Year of publication: |
2016
|
---|---|
Authors: | Appiah-Adu, Kwaku ; Amoako, George Kofi |
Published in: |
African journal of economic and management studies : AJEMS. - Bingley : Emerald, ISSN 2040-0705, ZDB-ID 2556176-5. - Vol. 7.2016, 1, p. 9-29
|
Subject: | Ghana | Developing economy | Market leaders | Marketing strategies | Marketingmanagement | Marketing management | Marketing | Marktführer | Market leader |
-
The execution of marketing strategies in a developing economy
Appiah-Adu, Kwaku, (2016)
-
Winning market leadership : strategic marketing planning for technology-driven businesses
Ryans, Adrian, (2000)
-
First to market, first to fail? : real causes of enduring market leadership
Tellis, Gerard J., (2009)
- More ...
-
Building capability for organizational success : an emerging market perspective
Appiah-Adu, Kwaku, (2018)
-
The execution of marketing strategies in a developing economy
Appiah-Adu, Kwaku, (2016)
-
Do green knowledge and attitude influence the youth's green purchasing? Theory of planned behavior
Amoako, George Kofi, (2020)
- More ...