Narrow search
Showing 71 - 80 of 110
Cover Image
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling; Heinberg, Martin; Zou, Shaoming - In: Journal of international marketing 27 (2019) 3, pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
Cover Image
Consumers and brands across the globe : research synthesis and new directions
Gürhan-Canli, Zeynep; Sarıal-Abi, Gülen; Hayran, Ceren - In: Journal of international marketing 26 (2018) 1, pp. 96-117
Persistent link: https://www.econbiz.de/10011848807
Cover Image
Perceived globalness and localness in B2B brands : a co-branding perspective
Mohan, Mayoor; Brown, Brian P.; Sichtmann, Christina; … - In: Industrial marketing management : the international … 72 (2018), pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
Cover Image
The influence of corporate social responsibility associations on consumers' perceptions towards global brands
Crespo, Cátia Fernandes; Inacio, Nicole - In: Journal of strategic marketing 27 (2019) 8, pp. 679-695
Persistent link: https://www.econbiz.de/10012202787
Cover Image
Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad; Ha, Louisa - In: International journal of internet marketing and … 13 (2019) 3, pp. 197-217
Persistent link: https://www.econbiz.de/10012140337
Cover Image
Global brand building and management in the digital age
Steenkamp, Jan-Benedict E. M. - In: Journal of international marketing 28 (2020) 1, pp. 13-27
Persistent link: https://www.econbiz.de/10012167071
Cover Image
The influence of global and local iconic brand positioning on advertising persuasion in an emerging market setting
Heinberg, Martin; Ozkaya, H. Erkan; Taube, Markus - In: Journal of international business studies : JIBS ; an … 48 (2017) 8, pp. 1009-1022
Persistent link: https://www.econbiz.de/10011779151
Cover Image
Positioning multicountry brands : the impact of variation in cultural values and competitive set
Batra, Rajeev; Zhang, Y. Charles; Aydinoğlu, Nilüfer Z.; … - In: Journal of marketing research : JMR 54 (2017) 6, pp. 914-931
Persistent link: https://www.econbiz.de/10011784993
Cover Image
Writings on the bathroom wall
Hirsch, Peter B. - In: Journal of business strategy 37 (2016) 5, pp. 46-50
Persistent link: https://www.econbiz.de/10011618248
Cover Image
Attractiveness, purchase intention, and willingness to pay more for global brands : evidence from Turkish market
Akturan, Ulun; Bozbay, Zehra - In: Journal of promotion management : JPM 24 (2018) 6, pp. 737-754
Persistent link: https://www.econbiz.de/10011979199