Over the past decade, there has been growing interest in how multinational corporations (MNCs) can enter the base of the pyramid (BoP) market (London and Hart, 2004, Schuster and Holtbrügge, 2012, Tasavori et al., 2014, Dey et al., 2013). The BoP is composed of 1.4 billion people who earn...

Purpose – The purpose of this paper is to study draws on the resource- and knowledge based views (RBV/KBV) of the firm to explain the internationalisation speed of retail firms. Design/methodology/approach – The authors use a panel data set of 144 international retailers over a ten-year...

Purpose – While mainstream theories in international business and management are foundedeither explicitly or implicitly on studies of manufacturing firms, prior attempts to develop theoryon the internationalization of service firms are sparse and have yet to establish solid andcomprehensive...

Purpose – The purpose of this paper is to address foreign market entry mode as a way to enhance firm’s knowledge base, providing new insights into traditional explanations of entry mode choice for soft services. The authors offer an alternative knowledge-based approach to assess foreign...