Current study explores the relationship between an organizational functioning variable i.e. organizational commitment of customer-contact employees (CCE) and quality of services delivered to the customers, by call centre employees. This research is an attempt to contribute to the growing body of...

Advertisements are first point of contact a marketer has with the prospective consumer. It is at this stage that marketer has an opportunity to differentiate a reader from a prospective customer. This is done with help of appeals/ appeals like models, information about the products etc. However,...

As globalization becomes ever more prominent, the role of media and advertising is increasing. Ideally for large multinationals that have the resources to take advantage of globalization there exists a larger “market” to which products can be sold. To create and sustain their market, these...

Purpose – Advertisements are the first point of contact a marketer has with a prospective consumer. It is at this stage that a marketer gets an opportunity to leave an impression in the minds of a reader and to differentiate a reader from a prospective customer. Marketers achieve this...

Purpose – The present study aims to identify and study the online privacy concerns, its explanatory variables and their affect on reactions and online purchasing behavior of Indian consumers. Globalization means that companies are setting manufacturing units where their cost dynamics are most...