The reason of buying, possibly is the most challenging concept in marketing deals with understanding why buyers do what … decisionmaking. Using this information, marketers can create marketing programs that they believe will be of interest to customers …

. But their dynamics and evolution have received little research attention, with research focusing more on comparative …-based modelling and simulation will greatly assist the research into these systems. Areas covered include the dynamics and evolution …Australian Research Council DP0881799 IF Wilkinson, RE Marks and LC Young; Discipline of Marketing, The University of …

proactive driving of change. It is therefore becoming increasingly important for decision makers to not only possess marketing …