<P>Published in previous editions as <EM>Relationship Selling,</EM> the latest edition of Mark Johnston and Greg Marshall's <EM>Contemporary Selling: Building Relationships, Creating Value</EM> continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today.</P><P>The...</p></em></em></p>

Cover -- Editorial boards -- Editorial -- A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability -- Troubled waters: the transformation of marketing in a digital world -- Commitment to marketing...