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Exploring price fairness perceptions and their influence on consumer behavior

Malc, Domen; Mumel, Damijan; Pisnik Korda, Aleksandra - In: Journal of business research : JBR 69 (2016) 9, pp. 3693-3697

Persistent link: https://www.econbiz.de/10011515236

Customer fairness perceptions in augmented reality-based online services

Christ-Brendemühl, Sonja; Schaarschmidt, Mario - In: Journal of service management 33 (2022) 1, pp. 9-32

Persistent link: https://www.econbiz.de/10012797603

Linking customer justice perception, customer support perception, and customer citizenship behavior to corporate reputation : evidence from the airline industry

Cintamür, İsmail Gökhan - In: Corporate reputation review 26 (2023) 2, pp. 111-132

Persistent link: https://www.econbiz.de/10014327297

Franchise system investment disclosure : signaling value to prospective franchisees

Wright, Owen; Winzar, Hume - In: Asia Pacific journal of marketing and logistics 26 (2014) 3, pp. 365-377

Persistent link: https://www.econbiz.de/10010384994

Resolving conflict over salespeple's brand adoption in franchised channels of distribution

Rajab, Thomas; Kraus, Florian; Wieseke, Jan - In: Review of managerial science 7 (2013) 4, pp. 443-473

Persistent link: https://www.econbiz.de/10010196973

Franchise system investment disclosure: signaling value to prospective franchisees

Wright, Owen; Winzar, Hume - In: Asia Pacific Journal of Marketing and Logistics 26 (2014) 3, pp. 365-377

purchase of a franchise. Australian regulators have sought to assist transparency in franchising decision making by legislating … implications – A reduction in conflict within the franchising sector (no matter how trivial) will improve the business operations … attractiveness of the sector. Originality/value – Conjoint analysis has not been used previously in franchising research. The use of …

Persistent link: https://www.econbiz.de/10014675542

The impact of marketing strategy creation style on the formation of a climate of trust in a retail franchise setting

White, Darin W. - In: European Journal of Marketing 44 (2010) 1/2, pp. 162-179

Purpose – It is the purpose of this study to demonstrate theoretically and empirically how the marketing strategy creation style implemented by a channel leader in a franchise system impacts the overall climate of trust within the channel system. Specifically, this study seeks to answer two...

Persistent link: https://www.econbiz.de/10014722626

Franchisor use of influence and conflict in a business format franchise system

Tikoo, Surinder - In: International Journal of Retail & Distribution Management 33 (2005) 5, pp. 329-342

Purpose – This study aims to examine the relationship between a franchisor's use of different types of persuasive communication to influence its franchisees and franchisee perceptions of conflict in the franchise relationship. Design/methodology/approach – Multiple regression analysis of...

Persistent link: https://www.econbiz.de/10014803189

What went wrong? Franchisors and franchisees disclose the causes of conflict in franchising

Frazer, Lorelle; Weaven, Scott; Giddings, Jeff; Grace, Debra - In: Qualitative Market Research: An International Journal 15 (2012) 1, pp. 87-103

Purpose – The rapid growth of the Australian franchising sector since the 1980s has been accompanied by tension … conflict in franchising, thus, the purpose of this paper is to address this deficiency by exploring the antecedent factors … attempting to explain the antecedent causes of conflict in franchising. Research limitations/implications – The qualitative …

Persistent link: https://www.econbiz.de/10014987287

Retail outlet location decision maker – franchisor or franchisee?

Kwong‐yin Fock, Henry - In: Marketing Intelligence & Planning 19 (2001) 3, pp. 171-179

This study focuses on a unique retail outlet location decision‐making problem found in business format franchising …

Persistent link: https://www.econbiz.de/10014945796

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