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Why integrating purchasing with marketing is both inevitable and beneficial
Sheth, Jagdish N.; Sharma, Arun; Iyer, Gopalkrishnan R. - In: Industrial marketing management : the international … 38 (2009) 8, pp. 865-871
Persistent link: https://www.econbiz.de/10008332359
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A Framework of Technology Mediation in Consumer Selling: Implications for Firms and Sales Management
Sharma, Arun; Sheth, Jagdish - In: The journal of personal selling & sales management 30 (2010) 2, pp. 121-131
Persistent link: https://www.econbiz.de/10008405490
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Optimal Returns Policy under Demand Uncertainty
Gurnani, Haresh; Sharma, Arun; Grewal, Dhruv - In: Journal of retailing 86 (2010) 2, pp. 137-148
Persistent link: https://www.econbiz.de/10008424892
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Evaluation of subsidiary marketing performance: combining process and outcome performance metrics
Grewal, Dhruv; Iyer, Gopalkrishnan R.; Kamakura, Wagner A. - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 117-129
Persistent link: https://www.econbiz.de/10008238822
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The shift in sales organizations in business-to-business services markets
Sharma, Arun - In: The journal of services marketing 21 (2007) 5, pp. 326-333
Persistent link: https://www.econbiz.de/10007760040
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Resource-constrained product development: Implications for green marketing and green supply chains
Sharma, Arun; Iyer, Gopalkrishnan R. - In: Industrial marketing management : the international … 41 (2012) 4, pp. 599-609
Persistent link: https://www.econbiz.de/10009987172
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The Resurgence of India: Triumph of Institutions Over Infrastructure?
Iyer, Gopalkrishnan R.; Sheth, Jagdish N.; Sharma, Arun - In: Journal of macromarketing : examining the interactions … 32 (2012) 3, pp. 309-319
Persistent link: https://www.econbiz.de/10010018418
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Plant location and place marketing: understanding the process from the business customer's perspective
Ulaga, Wolfgang; Sharma, Arun; Krishnan, R. - In: Industrial marketing management : the international … 31 (2002) 5, pp. 393-402
Persistent link: https://www.econbiz.de/10006265663
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trends in Internet-based business-to-business marketing
Sharma, Arun - In: Industrial marketing management : the international … 31 (2002) 2, pp. 77-84
Persistent link: https://www.econbiz.de/10006269887
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Complex and Strategic Decision Making in Organizations: - Implications for Personal Selling and Sales Management
Ulaga, Wolfgang; Sharma, Arun - In: Industrial marketing management : the international … 30 (2001) 5, pp. 427-440
Persistent link: https://www.econbiz.de/10006276057